Scott testimonial

The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.

connie on cnn

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

Michael on CNBC

CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

scott weiss

Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

Triple A

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Lisa video

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.

Doug Haugh

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

one to watch

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Office Arrow

Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Rob Shively

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.

Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.


2012 Energy PR Tips & Trends
December 20, 2011

Inside Perspective on Energy and Oil & Gas Public Relations

Part 2 of 10

I hope you enjoyed our last energy and oil and gas PR tip–watching out for Clean Air Act impact by crafting a message strategy that protects and promotes your environmental investments.

For the second of the Top 10 Energy PR Tips and Trends in our series, we turn to shale oil.

US Oil Boom Demands Expert Media Messages

It takes millions to drill a shale oil well and begin to frack it–and only a few weeks in production to make that money back, if managed properly. The growing, hungry world runs primarily on fossil fuel and has a big appetite for diesel, the most “bang for the buck” of common fuel sources. 2011 was first time since 1949 that the US was a net exporter diesel and refined petroleum products–and with Bakken, Eagle Ford, and Marcellus shale sources coming on line as fast as possible in market driven by historically high barrel prices, the rush to capitalize on tight oil will drive many a major investment. Expect the competing issues over water management, environmental damage, taxation and new exploration technology to maintain a fever pitch in national news as well as engineering and trade commentary. If you think America watched Middle East crisis in Iraq and Iran the last few decades with interest, imagine their involvement in oil when it’s produced onshore, in their backyards.

ENERGY PR Take-Away: Fortunes will ride on properly managing the message for investors, technologists, engineers and the public this coming year.

New environmental and production technologies will need expert message support to break through the clutter and get the attention they deserve. Write2Market can help.

Thanks for reading about our thoughts on Energy Public Relations in 2012 and what you need to do to make the news work FOR you and your investors, not against you. Learning something useful? Let us know @write2market.
Read next post in our series–when we turn to SMART GRID energy public relations opportunities in 2012: Smart grid forecast 2012
Did you miss the first energy PR post? Read part 1: Ten Energy PR Tips & Trends for 2012
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