About Us

Write2Market writers are experts at crafting compelling business writing aligned with the strategic and sales goals of our clients.

  1. Write2Market is the only business writing company that promises results for its clients. With every project, we'll discuss not only the specific parameters, but also how we will judge the results of the writing.
  2. Write2Market will help you move those numbers.
  3. Write2Market started as the vision of experienced freelance writer and editor Lisa Calhoun, who founded the company in 2003.
  4. She pursued a degree in professional writing from Baylor University on National Merit Scholarship and received her MBA from University of Texas, both with honors. Her first position was with a small San Antonio ad agency as a copywriter, which led to working with BBDO and Ogilvy Worldwide in Manhattan.
  5. Calhoun worked as a national director of marketing and sales at the 20,000-member American Payroll Association before she founded Write2Market.
  6. Write2Market's client roster now ranges from Fortune 100 firms such as ADP, UPS, and URS to Atlanta business powerhouses such as Red Clay Interactive and VoiceNation.
  7. Our four practice areas span the spectrum of your customer's lifecycle, from first contact through conversion and client advocacy. We are a complete content creation solution.
Ready to write to your market? Tell us about it.