Company naming services and product naming
When you say your company name, you hear the beat of your brand, the moniker you’re remembered by, the echo of your employees and stakeholders. Your company name shouts who you are. That’s why the right company, product, or division name is critical.Company naming process
At Write2Market, our company naming process starts with a creative brief that helps us understand your unique value, your personality, and your edge. We then research your industry to find how your competition is using words to create a language and a dialogue with your market. Finally, we present you with a number of names that have passed our rigorous company naming process, which includes:
- Trademark and patent search
- Domain name (.com) registration search
- Competitive presence search
- Linguistics research
Naming companies
We’ve named companies from the creative (like Bright Tribe) to the technical (like Levia Software). Write2Market understands that naming your organization is one of the most important creative acts you can undertake. (Check out our article on How To Name Your Company.)
We work with you respectfully and enthusiastically to find exactly the right way to express your unique company name in words that are memorable, appropriate, and absolutely magical for your market. We use a numerical scoring system to rank names so that all your stakeholders can weigh in. (See an example of the survey tool we used to help name Levia Software.)
We can also assist you with taglines and other corporate identification tools, and recommend graphic designers who can express the name you’ve chosen in a graphical logo format.
- Review our company naming case study for details on an Atlanta company naming success story.
- See a list of suggested "first draft" names for a real Write2Market client to see how creative our original names can be.
- Contact Write2Market today to take care of the names you need that connect with your customers--and your corporate profile.
Samples from W2M's Atlanta public relations and copywriting team:
- Atlanta firm covered By Chicago Tribune
- The Evolution of Open Enrollment
- White paper drives leads in HR industry
- Atlanta Business Chronicle features Buford Firm
Dig deeper into better writing and content development:
- Freelance writer, agency, or hired writer?
- Ten Secrets of Effective White Paper Writing
- How Case Studies Help Close Sales
- Making The Impact: The Rewards of Expert Online Copywriting
- Advertorial Writing Services
- How to Name Your Company or Product
- Marketing writing that makes a difference
- How to write a sales letter
- Introductory Sales and Sales Promotion Letter
- Marketing Professional Services
