Write2Market selected as "One to Watch"
If you’re a big consumer brand wanting to use new media to connect with your clients beware: social media are truly ‘social’ and require a very different way of strategic marketing. In the old world ‘media’ were one way channels by design. Whether TV, radio or a magazine the advertiser always had full control of over the [...]
Read MoreMedia relations rules for CEOs
June 22, 2011June 22, 2011 By
CEOs ONLY: 4 rules for national media interviews W2M’s COPE methodology nails better investor value in each interview Television and video segments create value for a long period of time–they showcase the company and do more than just inform, they also sustain credibility for years. Video interviews are also tough to live down when they go [...]
Read MoreIndustry leaders, indulge in literature and learn
June 17, 2011June 17, 2011 By
Far too many industry leaders can’t leave work at the office and even though productivity never hurt anyone (I hope for my sake), it’s important to take a break from work. And since that won’t register with most of you professionals, consider that break with an ounce of business
Read MoreHealthcare social media
June 13, 2011June 13, 2011 By
As social media continues to shape our many interactions with businesses and individuals, the Healthcare industry is certainly progressing in a similar direction.
Read MoreInvestor relations
June 6, 2011June 6, 2011 By
Investor relations can be achieved and harnessed through a media relations strategy encompassing the overall valuation of the business. By translating value into a more personal relationship, a mutual understanding of value is realized resulting in successful investor relations. Contact us at Write2Market today to learn how we create recognized industry leaders.
Read MoreTop 3 trends in energy PR
June 6, 2011 By
Top 3 trends in energy PR Energy PR trend 1: Integration of conference, social media, and traditional media. To illustrate this trend, let me tell a story around one of our clients–Mycelx, a company that removes oil from water streams to 99.9% purity, and works globally. This year for Offshore Technology Conference, we submitted an [...]
Read MoreB2B public relations industry leader meets…technology expert?
June 6, 2011 By
B2B Public Relations Industry Leader Meets…Technology Expert?
“I thought, ‘We’re sunk.’ I had vowed to never again develop a software in-house. And here we were developing our own software again–a bunch of publicists!” Lisa Calhoun, CEO and founder of Write2Market, said light-heartedly as the panelist at Inc.’s “Faster, Better Smarter: Using Technology to Grow Your Business,” May 24.
So, you ask, what do publicists know about technology? Actually a lot, as evidenced by Lisa’s outstanding showing on the panel. As you can see in the recently posted event recap video, she truly shined on the Georgia Aquarium stage as she answered questions about technologies Write2Market has utilized in different stages of the business’s development and how technology fits into a relationship-based industry like Public Relations. Lisa also spoke about current and future trends of technology for small businesses, alongside fellow panelists such as technology guru Sanjay Parekh, founder of Startup Riot.
C5 Georgia student to be featured on 11Alive this summer
June 3, 2011June 3, 2011 By
This morning 11Alive’s Donna Lowry visited with Leah, a second-year student from the leading non-profit C5 Georgia as she packed for the summer camp portion of the C5 Georgia 5-year leadership program. C5 Georgia is changing the odds for high-potential, under-resourced students in Georgia and is healing communities one young leader at a time.
Read MoreEnergy PR for next generation outreach
June 3, 2011 By
Energy PR for next generation outreach New media + traditional energy PR services Write2Market’s energy PR practice is built on our Triple A industry leadership methodology. Whether working for Stena Sonangol tanker fleet, the oil removal specialists at Mycelx, or downstream authorities like Mansfield Oil and Ed Staub Energy, Write2Market is able to help create [...]
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