The Latest B2B Insights, Case Studies, Marketing How-To's, & More!

  • Focused medical device marketing and PR campaign yields national results

    Write2market helps Dune Medical Devices increase awareness and sales.   The Challenge – How to stop treating PR as ‘box checking’ and press releases and derive high value from your...
  • Holy Sh*t, now THAT’S a headline

    Effectively cutting through the noise to reach consumers is a skill acquired by the sharpest of marketers, but knowing your limits might just help you avoid brand backlash all together....
  • Conference season is in full swing — Our clients are speaking. Are you?

    Chances are you’re just getting back from a conference — or you’re about to attend one. The top months for trade conferences are April through June and September through November....
  • “Audience-First” Content Drives 2017 PRSA Georgia Annual Conference

    By: Carla Etheridge This year’s PRSA Georgia Annual Conference featured an impressive speaker line-up of Atlanta-based companies like SunTrust, Home Depot and Cox Automotive and covered hot topics ranging from...
  • The Preparation Determines the Outcome

    The privilege of moderating an industry conference comes with both opportunities and real responsibilities. One should never feel a session can be successfully delivered on the fly. The truth is,...
  • 4 Steps to Perfecting the Media Pitch

    Working in an exciting field also comes with challenges and uncertainties. Perhaps one of the most taxing duties of a PR professional — and my personal favorite — is pitching...
  • W2M retail clients shining a spotlight on e-commerce

    The W2M retail practice, led by practice manager Ben Mitchell, is busier than ever! Our retail clients have been covered in a variety of articles and stories that put them...
  • The W2M 2017 conference calendar is stacked!

    Welcome to 2017! This year is packed with exciting conferences and trade shows, and Write2Market is proud to support our clients and their conference strategies. The National Retail Federation (NRF)...
  • 4 Tips for PR Pros to Stress Less in 2017

    Each year, ‘Public Relations Executive’ appears on the list of The Top 10 Most Stressful Jobs in the US. And, each year, I ask myself why nobody warned me about...
  • Four Ways To Maximize Your Content Efforts

    Editorial calendars, sales goals, and the news cycle are all influencers in deciding what type of messaging is best suited for your content marketing strategy, and it’s easy for marketers...
  • 4 Tips For Better Presentations I Took Away From This Month’s Atlanta PRSA Meeting

    By: Carla Etheridge Today, I attended my first Atlanta PRSA seminar, “Your Communications Power: It’s Not Only the CON of CONtent, but also the CON of CONnection,” led by owner...
  • Three Reasons Why Your Agency Needs An Agency

    What if creative agencies like Wieden + Kennedy, Grey and Droga5 spent all of their award-winning creative efforts on growing their own agency brands? It’s likely they’d be household names....
  • Seize the social realm: 5 social media must do’s when marketing an event

    Social media is an event marketer’s best friend, and it can be the key to securing registrations. Whether the event is a two-day long conference, a luncheon for 100 people,...
  • The 4 critical elements of any event marketing plan

    The thing I love about events is that, like all good things, they eventually come to an end. So next time you are tasked with event marketing, don’t stress. Just...
  • 3 easy ways to boost your Mailchimp open rate

    I know we have said this a million times but EMAIL MARKETING IS NOT DEAD! It isn’t even on its last leg. Believe me, it is alive and well, but...
  • Office pups and analytics: my first month at Write2Market

    Me, Emily Simpson, Account Executive for W2M In my previous role managing the daily happenings of a coffee shop in Jacksonville, Florida, I was given the freedom to do as...
  • Effective content generates wins for W2M clients

    This week our clients had wins that showcase some qualities of effective content. In generating new and thoughtful content, you could use one or more of these characteristics as the...
  • 3 Quick WordPress SEO Tips for Your Blog

    With a name as complex as Search Engine Optimization, where does someone managing their company’s website even begin? Here are three quick WordPress SEO tips for optimizing a page for...
  • The Secret Backdoor to Reaching Olympics Fans

    If you want to capitalize off the hype of the Olympics, it’s going to cost you. Companies like Coke and McDonald’s pay over $100 million to sponsor the games —...
  • Content marketing and online presence for medtech from SEMDA 2016

    The upbeat crew at SEMDA 2016 in Nashville. By all accounts, last week’s 10th Annual Southeastern Medical Device Association Conference in Nashville was a resounding success. The positive vibe was...
  • 11 Reasons Earned Media Anchors Sales

    So you want to get the word out about your new tech product or service. You’ve got the tag line, the banner ads, the search campaign–what else? As you articulate...
  • 4 marketing lessons you should steal from the Super Bowl

    What would you do with $5 million? Probably not burn it on one Super Bowl ad, right? Still, there’s a lot of marketing-learning-per-minute at the Super Bowl, particularly in the Super Bowl...
  • 3 Ways to Grow Your Influence

    Influence is like magic–it moves even money. As an entrepreneur, there have been plenty of times when I didn’t have enough money to make something happen, but I could exercise...
  • Meet Marketing Tech Founder Amanda Kahlow: From Talk to $40MM Term Sheet

    Sometimes, it’s how you say it At Write2Market, we connect the essence of a company to the success it needs to have.  We were recently inspired by a conversation with Amanda Kahlow,...
  • 10 ways to sell more software

    When Marc Andreessen said in 2011 that software was eating the world, it seemed that at least software sales might remain a relationship industry. Now, technology tunes most buying decisions. These powerful...
  • 10 Top New Marketing Technologies

    According to recent research, the number of new marketing applications doubled between 2014 and 2015. Here are 10 standouts our marketing agency reviewed from among 2,000 new technologies: Our Atlanta marketing agency loves . . ....
  • 3 Ways to Making Marketing Easier in 2016

      Marketing is a moving machine. It’s easy to get snagged in the gears and not get the goodies. With a New Year, you can get ahead of the marketing...
  • Why marketers are missing on 83% of the credit they deserve

    B2B marketing is getting harder. It’s not just your imagination. A great new infographic from Bright Funnel helps showcase why b2b marketing appears to be getting tougher, based on their own...
  • 5 Ways Technology Firms Get More Leads From Speaking

    Tips from our technology public relations team As you’re planning marketing for next year, think about putting a premium on speaking opportunities. For an average of $900–that’s a $500 average...
  • ILS Panelists Share: Hitting Customer Engagement Hyperdrive

      At our recent Industry Leadership Summit, panelists from a vast array of industries came together to discuss the secret to taking a company from $50 to over $100 million...
  • Media Relations: Navigating the news cycle – breaking into breaking news

    CNN, MSNBC, Fox News, ABC Nightly News. Pick any one of them, and if you look at a long-term ratings chart, you will see enormous spikes every so often that...
  • How to Top the Headlines at NRF 2016

    Your booth is designed, sales collateral printed, and travel plans booked. Now all you have to do is dazzle the crowds and dominate the National Retail Federation Big Show (NRF 2016)....
  • How to write your first book in 6 months or less

    Agonizing over writing a book? Turn that energy into becoming an author. You know you’ve got a book in you–the tough part is getting it out, on schedule. Am I...
  • The Weather Company’s Secret To Content Distribution In An Evolving Landscape

      When the lifeblood of your business is measured in numbers of eyeballs, distribution matters. Like most media organizations, The Weather Company (TWC) faced massive challenges when those eyeballs started...
  • Dominating the Retail Mecca That Is NRF 2016

    Every marketer has a flagship trade show where impressions are made and deals are signed. Electronics has the Consumer Electronics Show, Sci-fi media has Comic-Con, and the retail industry has...
  • Content Marketing’s Role in Improving SEO

    Exploring how content marketing can aide in your goals of improving SEO A successful content marketing program is often thought of as an outbound effort to bring visitors back to...
  • 4 Tips for Building an Effective Content Calendar for B2B Content Marketing

    A stronger B2B content marketing strategy begins with a solid content calendar. For some of you, your company may just now be embracing the digital world through content marketing. According to...
  • 4 Key Elements of Healthcare PR Storytelling as Learned from “Ebola Patient #3”

    The best healthcare PR storytelling performance I have ever witnessed happened at Health Connect South 2015 in Atlanta last month. The speaker lineup for Health Connect South 2015 was impressive....
  • 10 Words PR Firms Use That Startups Need to Know

    PR firms use jargon. Yesterday, I moderated a panel at Atlanta Tech Village sponsored by BusinessWire on how to break into media. In the audience were a number of startups and quite...
  • 7 Apps That Put PR In Your Pocket From Our Atlanta Public Relations Firm’s Publicity Gurus

    Tips from our Atlanta public relations firm’s publicity gurus If you’re like most startups, you have a love/hate relationship with public relations. You love your headlines. You hate the potentially tortured path...
  • 3 Ways to Support an Acquisition with PR

    Before working at Write2Market, I got to experience what it was like to undergo an acquisition at my previous job. Our company was acquired by a larger organization that holds...
  • 5 Tips for Attracting the Right Attendees to Your Next Event

    Last week, Write2Market helped law firm Baker Donelson successfully launch their first-of-its-kind catalyst event in cybersecurity. The Cybersecurity Forum with Israel and the American South provided attendees with thought leadership...
  • Three Atlanta Tech Conferences That Have Us Ready For Fall

    As the temperatures begin to cool and the summer comes to an end, we’re gearing up for a fall full of hot tech events. Here’s a list of events you...
  • 10 Tips To Rock Tradeshow Marketing

    Make the most of your tradeshow Here are 10 ways for B2B marketers to make the most of their company’s presence and boost sales in measurable ways. You should see...
  • Public Relations Tips: 10 Apps That Make You 10x More Productive

    First Published in INC. Magazine For public relations and marketing go getters, time is our most constrained resource. An Atlanta public relations and marketing kinda morning Your “weekend” mornings might go...
  • 4 Reasons ILS 2015 is a “Must Attend” B2B Marketing Conference

    Why This Year’s Industry Leadership Summit Is Atlanta’s Premier B2B Marketing Conference. For the third annual Industry Leadership Summit, we are pulling out all of the stops to ensure Write2Market’s...
  • 5 Ways to Win Leads and Coverage at Next Year’s NRF Big Show

    Are You Ready To Play In Retail’s Major League? At the National Retail Federation’s (NRF) Big Show, there’s no kidding around. This massive expo is the flagship event for everybody...
  • Overview of the top Atlanta PR Firms

    Atlanta PR Firms: a top value for startups and corporations alike Atlanta is ranked among the top 10 cities in the country for startups by Under 30 CEO. We are the...
  • Webinar: Bringing Clarity and Consensus to B2B Healthcare Marketing

    B2B healthcare marketers often need to address multiple audiences with divergent interests under one corporate messaging umbrella: patients, prescribers, payers, regulators and more. In an upcoming fast-paced 30-minute program, Write2Market...
  • The Power of Persistence in Media Relations

    Improving Media Relations Outcomes By Not Giving Up A few characteristics come to mind when I have to describe myself as a person; these include: passion, intelligence and respect. All...
  • Public Relations: 4 Killer Ways to Use It for Sales

    Sales’ Perfect Partner: Public Relations Public relations is the perfect companion to your sales endeavors, but its efforts don’t always lend well to measurement. Because of this, public relations can...
  • The Top Characteristics of Southern Startup Entrepreneurs

    Senior writer for Entrepreneur, Cat Clifford, sat down with us at Launch Tennessee’s 36|86 to discuss Southern startup entrepreneurship. What does she think separates Southern startup entrepreneurs from their counterparts...
  • LaunchTN’s 36|86 Gets Rave Reviews

    We’re proud to support our client LaunchTN at their annual venture conference, 36|86. Pictured above, that’s Paul Snyder “working the keyboard” behind the main stage on site, helping connect great...
  • PR vs. Content Marketing ⎯ Which do you need more?

    Or should I say ‘why you need public relations AND content marketing?’   You may have not realized it, but PR professionals have been content marketers for quite some time,...
  • The Power Of Taking A Data-Driven Position In Healthcare Public Relations

    Industry leadership is never about extolling the virtues of your product or service. Much of it happens when executives take strong positions, backed up by strong data, on topics of...
  • Acing Your First Webinar

    Preparing for your first webinar can be scary, and gaining registrants is time consuming. After supporting multiple webinars, both for Write2Market and our clients, I’ve learned a lot about hosting...
  • Top Three Trends You’ll See At IRCE 2015

    What to expect at Internet Retail Conference and Exhibition 2015 – Chicago – McCormick Place We are just two weeks away from the largest ecommerce show of the year, The...
  • Why We’re Stoked To Celebrate Southern Entrepreneurship At 36|86

    Startups ready to scale, southern culture and stellar access: it’s no wonder we can’t wait. As a marketing and PR agency focused on growth stage companies in tech, retail, healthcare, energy...
  • Write2market’s Top 50 US News Sites (May 2015)

    In the May 2015 edition of Write2market’s Top US News Sites, we have added ownership data. Who are the companies behind the largest US News websites? It turns out there...
  • Public Relations: 6 steps to endless stories

    Has this ever happened to you? You have an amazing story on your hands. You call your favorite editors at the top news outlets and they pick it up. It’s...
  • [Infographic] Public Relations On The Cheap: But Not Too Cheap To Work

    Think public relations is too expensive for your company? Think again. With the right strategy, you can take your story and make an impact- without breaking the bank. These nine...
  • It’s Time to Rethink Your Approach to SEO

    Marketers know how important organic search is and yet, SEO can be incredibly intimidating, especially to the non-technical marketer. I’m here to tell you that this does not have to...
  • What to Expect from Medical Device Conference, SEMDA 2015

    Smart Devices + Smart Medicine: Southeastern Medtech Community Descends on Atlanta March 31- April 1 at SEMDA 2015 Three things we’re looking forward to from the insider’s conference in the...
  • 2 Soft Secrets to Raising Money for SaaS Startups

    SaaS startups preparing their story for investors  face a few “challenges” most people don’t discuss up front, so this post is to help address that. Let’s begin with the easy stuff....
  • 3 Public Relations Insights from Celebrated Ecommerce Platform Celerant Technology

    New York-based Celerant Technology Corp is a top winner on the RIS Leaderboard. Covered in Chain Store Age, Stores, a regular contributor to Multichannel News and Point of Sale News,...
  • 6 Surprising Things You Didn’t Know About Tech PR

    Our favorite dance, our secret language, our top club, and more revelations from tech pr insiders So a marketer, psychologist, reporter, and artist walk into a bar Tweet this! —...
  • 4 Steps to Manage Your B2B PR Messaging

    Here are four tips to make your B2B PR messages resonate across your organization and priority audiences. What do you tell people when they ask you what your company does? The...
  • Lessons to be learned from Pam Didner’s, Global Content Marketing

    Content marketing has become a hot topic in the past few years, though the concept is anything but a new. In fact, John Deere started its first magazine with the...
  • Marketing Metrics That Matter

    Marketing is no longer fuzzy – almost every aspect of (digital) marketing can be measured. Here are a few tips to make your marketing efforts more effective. What is the...
  • Five Questions To Kickstart Your B2B Content Marketing

    Senior VP of Google Amit Singhal describes the importance of content marketing perfectly when he says, “Fundamentally, it is not just about content. It’s about identity, relationships and content.” Content...
  • Three Steps To Measuring Content Marketing Success

    2015 started off great for Tara, a B2B marketing manager at a company in Atlanta. Her company was making content marketing a primary focus and she had tons of ideas...
  • Using Social Media to Support your Content Marketing Efforts

    Content Marketing is incredibly popular in today’s business world, and when used properly it can bring a steady flow of visitors to your brand’s website. But how do you get...
  • Entrepreneurs and the NRF Big Show

    Using The National Retail Federation To Springboard Success David Trice landed in New York City this year for the National Retail Federation’s Big Show with a suitcase full of expectations....
  • CES 2016– How to stand out in the crowd and get noticed

    With 2 million net square feet of exhibition space, more than 3,600 exhibitors and more than 170,000 visitors CES 2015 was bigger than ever. I would say CES was also...
  • Uncovering Opportunity for Your B2B Healthcare Marketing

    2014 saw unprecedented levels of funding in the healthcare start-up and early stage growth sector. According to healthcare research and investment firm Rock Health, healthcare start-ups raked in $4.1 billion...
  • The secret to better survey response rates

    A tech marketing manager seeks the best response to a new thought leadership initiative A seasoned software marketing manager just wrote me. She’s looking for tips on getting the best...
  • Of content marketing and corn fritters . . .

    B2B Marketing Trends 2015 Series, Continued– Have you ever tried to get a highschooler not to share something on social? Parents have tried for years to warn teens of the evils...
  • 6 Tips for Getting Media Coverage

    Which is harder: getting media coverage in today’s frenzied 24/7 news cycle or managing the expectations of corporate executives who covet above-the-fold headlines? The answer is that they are both hard—and each...
  • B2B Social Media Tactics That Work

    B2B Social Media Case Study Shows How To Deliver 100% Web Traffic Boost What does it take for a company  to turn their b2b social media channels into lead generating tools?...
  • Top 10 B2B Marketing Trends 2015

    As we go into 2015, there are lots of positive voices in current headlines around economic outlook next year. Like: Kiplinger’s: “Hiring is on the rise, job openings are at a...
  • Marketing at DistribuTECH 2015

    5 insider secrets for the biggest utility conference of the year If you want to maximize your exposure at Distributech 2015, here’s what you need to know: 1. Remember: the D in DistribuTECH is...
  • 4 Tips For Catching Coverage at NRF’s The Big Show

    How to Ace The National Retail Federation’s Big Show 2015 In New  York It’s that time of year. The weather is chilling, the leaves are changing–does this make you think of...
  • 3 Healthcare PR Trends and Coverage Areas to Watch.

    Leading the healthcare PR and marketing practice at Write2Market requires a vigilant eye on media outlets like Medcity News, HealthLeaders Media and the gangly gaggle of Fierce Healthcare pubs. By...
  • IBM Silverpop’s Bill Nussey: The Future of Marketing Automation

    Silverpop CEO Bill Nussey admits it’s impossible to predict the future. But as far as educated guesses go, there’s probably nobody in the world who is more qualified to shed...
  • David Cummings on the Power of Culture

    With his friendly smile and warm eyes, David Cummings is more reminiscent of an eager student than sage teacher. But this technology entrepreneur sold his company, Pardot, for almost $100...
  • Three Secrets of Industry Leadership

    Write2Market CEO Lisa Calhoun set the tone at Industry Leadership Summit 2014 with a morning keynote address that shared insights from 30 years of experience helping entrepreneurs and businesses tell their...
  • 3 Secrets To Selling Your Company

      by Lisa Calhoun Lots of entrepreneurs dream about selling their business someday—but only a few are born “exit engineers.” The entrepreneurs that position their companies to sell well seem...
  • 5 Steps to Getting Noticed at CES

    CES is the by far the largest Consumer Electronics Show in the world with more than 150,000 visitors last year. Over 3,000 companies exhibit and more than 2,000 journalists come...
  • Personal Branding: Working on the Brand Called “You”

    Not long ago, a colleague asked if I would speak to a group of executive-level women about personal branding.  While I’ve helped scores of companies define and articulate their brand,...
  • The Power Of Picking Up The Phone

    If one simple action guaranteed a giant bump in success, would you do it? I say “Yes!”  But surprisingly, the act of picking up the phone, a simple action that...
  • Your Social Network Doesn’t Convert, Your Website Does

      So you’ve invested in a social audit to address an available marketing opportunity, implemented both the strategic and tactical recommendations, your network is starting to grow and web traffic...
  • Startup valuation: time to add another couple million?

    How much is your startup worth? The conference room was full of energy. We were refining the pitch deck before a major presentation. The question came up,  “How much do...
  • For better email newsletter open rates, go funny or informative?

    How do you title an email newsletter for maximum open rate? Last week, we continued our quest to improve the email newsletter  open and click through rates for a client....
  • Crisis communications for dummies: how do you score the Atlanta Hawks?

    How do you think the Atlanta Hawks are doing on Regret, Reform, Repay and Responsibility so far? by Karen Kaplan Atlanta Hawks co-owner Bruce Levenson did wrong, but acted right. After Hawks...
  • Are you measuring the right marketing metrics?

    What if you fully understood and tracked all of the action within your sales funnel?  Could you target and better qualify your leads–hone your message and gain better ROI for...
  • Simplify your content marketing: try a social media audit

    B2B content marketers find six-step audit process highly successful Maybe like many of the fast growth b2b firms we work with,  you recently heard a directive from the C-suite something like, “We need...
  • Lisa’s Ice Bucket Challenge!

      Wet and wild for #ALSIceBucketChallenge T.J. Gentle, CEO at SmartFurniture challenged W2M founder Lisa Calhoun to the ALS Ice Bucket . . .  
  • Write2Market Honored As Top 10 Agency for Start Ups

    Today, AgencyPost, a national media outlet owned by Hubspot, recognized Write2Market as among the Top 10 Agencies for Start Ups in the country. Public relations agencies as well as ad agencies were...
  • Could a social media audit put a party in YOUR pocket?

    There’s a party happening 24/7 in the purses and pockets of your business’s target audience. Every hour is social hour, and your invitation is waiting – you just have to...
  • Three Ways to Make Sure The Wall Street Journal Misquotes You

    A big resume, a big job–and a big scaredy cat when it comes to talking with journalists: this gentleman is bending my ear about how many times his CEO has been misquoted,...
  • 6 Ways to Win National Conference Speaking Sessions

    As a growing business, you are beginning to see yourself in national publications – maybe you have even been featured on TV. Award nominations are cropping up, and you are...
  • Eight Ways to Rock Your Media Marketing (by Lisa Calhoun, in Marketing Profs)

    Marketers are buried in the plumbing more than ever—building out demand generation platforms, picking up the pieces IT left out of the new marketing automation integration, and running like gerbils...
  • What B2B Marketers Love About Write2Market

    What B2B Marketers Love About W2M Passion. Performance. Pushback. These are signature traits our clients say they love about working with the Write2Market. We just concluded our bi-annual anonymous customer...
  • AJC Looks to Write2Market for Future of Tech Culture

    While Atlanta currently enjoys its status as a beacon for tech innovation, technology culture is mercurial, and requires constant effort to stay ahead of the curve. In this Atlanta Journal-Constitution...
  • Forbes Highlights Write2Market’s Industry Leadership Perspective

    At first blink, newsmen and executives appear to be on separate sides of the desk. Scratch the surface, however, and you’ll find these seemingly disparate professions share a similar goal....
  • The New York Times, Amazon & Mozilla take aim on the future of news

    by TJ Lane Using a $3.9 million grant from the Knight Foundation, the New York Times and Washington Post are teaming up with Mozilla to build a platform that allows...
  • W2M First Week On The Job

    What is PR? A question I asked myself numerous times leading up to my first day at Write2Market. I thought I would have the answer to my question by the...
  • Race and Tech – A conversation with Tristan Walker at SouthlandSE

    “The hardest job I have as a CEO is finding the balance between empathy and realism.” Tristan Walker wants to be the Proctor and Gamble of black culture–and he’s well...
  • 10 Reasons You Need the Team on Social

    Lisa Calhoun with Sally Yan 10. Your employees might just be MORE productive. You’re fooling yourself if you think that fire-walling social media sites is a beneficial business practice–it irritates...
  • 5 Big Wins for Healthcare Marketers from Mary Meeker’s KPCB Internet Trends Report

    by Lisa Calhoun A week ago, Mary Meeker released the annual KPCB Internet Trends report, a gold standard of information about what’s going on online–and what’s coming down the pipeline....
  • Feed Your Sales Pipeline With Social Media

    Most b2b firms are using social media regularly as part of their marketing – or have at least developed a social presence. But this is a unique form of outreach,...
  • Three Words That Tune Sales

    by Lisa Calhoun Marketers, we’re making a lot more noise, right? So the words we use matter more than ever. Systems like Hubspot, Marketo, Pardot and Silverpop enforce a new...
  • Make four content marketers sound like one

    You can create one voice from a team of many writers, if you follow these four careful practices developed at Write2Market. From blogs to web pages and landing pages, writers...
  • DMorgen Shares Write2Market’s Tech Marketing Expertise

    Tech marketing faces unique challenges – why is it falling short in the global marketplace, and why are tech marketers particularly susceptible to being let go without notice? Dutch magazine...
  • The pulse of social media in healthcare

    by Alissa Mead, Write2Market Intern Social media may not be neurosurgery – but marketers and surgeons would agree that precision in planning reduces the risk. Most marketers will tell you...
  • W I R E D features Write2Market On What’s Wrong With Tech Marketing

    Is tech marketing done well or not? Nike recently quietly let go a number of members of its FuelBand marketing team . . . and they aren’t alone. A lot...
  • 8 Ways Every CEO Can Earn A Great Reputation

    Lots of research shows that CEO reputation directly impacts company valuation. CEO reputation is more resilient than most people realize however–look at examples of socially and media prominent CEOs like...
  • Did social media just smack public relations?

    Google Trend Reveals When Social Media Overtook PR December 2009  might not have meant much to you at the time, but it was the inflection point for when social media...
  • Write2Market Expertise on Public Relations in the Information Age

    The “information age” has been a game-changer for business and industry at every level, including public relations. Write2Market’s CEO and founder, Lisa Calhoun shares her public relations expertise for negotiating...
  • Internet Retailer and RetailTouchPoints on Better Editorial Relationships

    Write2Market Retail Practice Lead Joé Lloyd moderated a live webinar featuring Paul Demery, Managing Editor of Internet Retailer, and Debbie Hauss, Editor in Chief of Retail TouchPoints, who share considerable experience and offered...
  • What They Forgot to Tell Me In PR School

    by Alissa Mead, Write2Market Intern Public Relations, as with any industry, has its own unique vocabulary and jargon, and as a recent college graduate who majored in public relations, I...
  • What We Can Learn From David Letterman

    by T.J. Lane, Senior Account Supervisor at Write2Market I assume everyone has heard the news by now that late night icon David Letterman announced his retirement. I didn’t think too...
  • LinkedIn Posting Primer: So-So to Sharable in 3 Steps

    by Lisa Calhoun Last month, LinkedIn announced we can all be stars—and invited its entire membership of almost 300 million to start writing articles. Celebrities like Sir Richard Branson have taken...
  • How to Get the Attention of Healthcare Executives

    by Paul Snyder In last week’s Write2Market webinar, Matt Gove, chief marketing officer of Piedmont Healthcare, Marc O’Connor, chief operating officer with Curant Health, and Deanna Pogorelc, journalist with MEDCITY...
  • The Myths Behind the Makers

    Storytelling in a modern public relations context I was blown away this morning at Write2Market’s myth sharing session. We had the idea that in order to tell our clients’ stories...
  • Earned Media Tips from meeting girls in gay bars

    by TJ Lane,  Senior Account Supervisor for Write2Market Nielsen public relations research and in person studies point out the “spectrum of trust and persuasion” Every marketer knows that the most...
  • Voice of Vice: The Impact of Guerrilla Journalism on Public Relations

    by T.J. Lane,  Write2Market Senior Account Supervisor If it’s dangerous, weird, edgy, or compelling, new news service Vice has probably covered it.  Adopting a guerrilla immersive approach to journalism, Vice...
  • LinkedIn Etiquette: Ignore – Don’t Ignite

    This week I’m on LinkedIn 10 years! It is hard to believe that there even was a LinkedIn 10 years ago. I joined just around the time that Mark Zuckerberg...
  • The art of Message Creation: communicating science

    Alan Alda is featured in the Science section of the New York Times discussing how he has been helping scientists tell their story. He notes: .. scientists often don’t speak to...
  • The essence of Lead Nurturing

    Going through a few old photos I ran into this picture I took of a street bench in San Diego and I realized it really captured the essence of Lead...
  • #SoCon14 on B2B Social Media: “Posting with a Purpose”

    We were thrilled today to present to a highly engaged audience at SoCon14. While nothing can replicate that interactive discussion, here are some of the slides we touched on (below)....
  • Tips From Atlanta Marketers on Using Video for B2B Lead Generation

    Yesterday, our workshop on using video to boost B2B lead generation brought a great group of Atlanta marketers through the front doors of W2M.  Our wonderful speakers, and some helpful...
  • 4 Steps for measuring the effectiveness of your social media campaign

    Creating great content is hard work. It takes time and effort to come up with the right message, to engage a writers and the people in your content with knowledge....
  • One Love: The Sometimes Tumultuous Marriage Between Journalists and PR

    by T.J. Lane Journalism is a tough job that is only getting more demanding.  The long hours, unforgiving deadlines, and lead chasing seem to constantly lead to one place: stressville....
  • How to Write a Great Executive Bio

    What makes a great executive bio? Executive bios showcase the experience and expertise your executive team brings to the table. The bio should attract attention for executives among key audiences,...
  • CES 2015 Cheat Sheat for B2B Marketing and PR

    5 Factors That Push The CES 2015 from Good to Great For Tech Marketers by Paul Snyder, Relationship Director at Write2Market I am a veteran CES media coach–I’ve taken quite a...
  • Common B2B Social Mistakes: How to avoid common pitfalls

    By Emily McDougald, Write2Market Account Executive Managing a strong social presence can be a daunting task. It is time consuming, constantly active and easy to mess up. When you add...
  • B2B Marketing and PR Tactics {Research}

    What if you could instantly compare your content marketing program with other b2b marketers, and find those squeaky points to fix? A new report from experts Ann Handley and Joe...
  • Journalists: We love you!

    Dear Journalists… We truly can’t imagine life without you. Personally… locally… globally… at every level,  we depend on the insights of dedicated journalists like Jeff St. John of Greentech Media,...
  • Building Business Sales at DTECH 2014

    By Joe’ Lloyd, Account Manager for Write2Market DistribuTECH 2014 had a record breaking 10,000 attendees, new and old friends alike came together to share their stories, learn and discover ideas...
  • Tech PR Tool Review: YesWare, a PR app we really use

    by Jean-Luc van Hulst, COO Yesware calls itself a sales productivity tool. It is an add-in to gmail  that allows individual emails to be tracked. It will show when an email...
  • Energy Public Relations Insights from Department of Energy

    How does public relations create a more sustainable energy infrastructure? Write2Market was proud to be tapped by the Department of Energy to lead a webinar. Why go to a communications...
  • Top 3 Healthcare Marketing Trends 2014 – part 3

    The Social Healthcare CEO It’s practically a saying that leading CEOs aren’t on social. But in healthcare, there are reasons to rethink that. And many healthcare leaders are. Among the healthcare...
  • Top 3 Healthcare Marketing Trends 2014 – part 2

     Voice Search Helps Healthcare Go Mobile Where’s the nearest crown replacement? Where can I get my new contacts? Where’s a drugstore? Voice search is going to trash your local search...
  • Top 3 Healthcare Marketing Trends 2014

    The US healthcare sector is a $2.8 trillion industry—most of it in a state of high disruption.  No wonder. According to a recent report from Black Book Rankings of 1404...
  • PR & Marketing Insights from NRF 2014

    by Joe’ Lloyd, Account Manager at Write2Market As I sit at LaGuardia airport getting ready to leave NYC, I am reminiscent of the amazing vibe that is all things retail....
  • Top 5 B2B Public Relations Trends 2014

    2014: It’s the year of your story. If public relations isn’t a big part of your b2b marketing arsenal, 2014 is the perfect year to change that. A conglomeration of...
  • 2014 B2B PR Trends: Collaborative Storytelling

    Unlike the other 4 top trends in our 2014 B2B Public Relations Trends series, this one has nothing to do with taking advantage of the right technologies for your marketing...
  • 2014 B2B PR and Marketing Trends: Video Webinars

    Near year’s b2b webinars take advantage of video. This trend is easy to take advantage of.  Simply rethink your webinars from phone-based, to turning on computer video cameras for your...
  • 2014 PR & Marketing Trends: CEOs on Social

    Should your CEO get more social? If you’re a CEO—or you’re advising one—you’re probably more than tired of hearing how important it is to have “a social CEO.” The numbers...
  • 2014 B2B PR and Marketing Trends: Voice Search

    Start optimizing your web site now for voice search. Mobility is perhaps the single biggest influence on search for b2b companies right now. In the coming couple of years, people...
  • CEO.com Offers Write2Market’s Definition of “Industry Leadership”

    While the definition of industry leadership varies, there are some constants for being perceived as a industry leader in any field -capitalizing on your company’s strengths, graciously acknowledging your industry’s...
  • Insightpool Draws a Fine Point on Social Marketing

    By Emily McDougald, Account Executive We’re always looking for new ways to help our clients stay on top of the social sphere, so we’re constantly in search of new and...
  • You said it! B2B Marketing Client Feedback On What Great Agency Service Looks Like

    Thanks To Our Friends, We’re Getting Better All The Time by Paul Snyder, relationship manager Do you survey your clients and customers in the interest of improvement? We do. Twice...
  • Saving Time and Sanity: SalesLoft Aims to Simplify Sales Prospecting

    By TJ Lane, Senior Account Supervisor, Write2Market I’m always amused by the attitude that sounds like this: Why should I pay money for that service when it isn’t doing anything...
  • Do authors need author web sites?

    GUEST POST BY PETER BOWERMAN, AWARD WINNING WRITER AND SPEAKER, author of bestseller, the Well-Fed Writer, and Well-Fed Self Publisher. SPOILER: this blog post is a bit of a good...
  • Leadership & Transformation: Top 5 Lessons from a $600 Million Industry Leader

    Luck Favors the Bold Access America Transport co-founder and CEO Ted Alling told Industry Leadership Summit attendees that corporate culture is infinitely more important than strategy.  Alling founded Access America...
  • Elements of Leadership

    Delta Private Jets and Delta Global Services President, Cyril Turner took time at the Industry Leadership Summit to discuss actionable tactics that can be used to achieve success.  The first...
  • How You Make It Happen

    Managing partner of Advisory Capital, former Southern Company CIO, and DARE: Straight Talk on Confidence, Courage and Career for Women in Charge, author Becky Blalock kicked off the mid-morning keynote...
  • The Pursuit of Industry Leadership: Your Culture, Your Company

    Start With What You Know: 7 Lessons from a Serial Entrepreneur Pardot co-founder and Atlanta Tech Village developer David Cummings delivered the morning keynote address at the first Industry Leadership...
  • Write2Market’s Startup Experience Tapped by Atlanta Business Chronicle

    Startups need a combination of elements to ensure they take hold, scale and develop a competitive business presence. Lisa Calhoun, Write2Market’s CEO and founder, shares her experiences and insight on...
  • Innovators and Instigators: Panel Discusses Climate of Technology Business in Atlanta

    By TJ Lane, Senior Account Supervisor, Write2Market Even at the speed of technology, it can be difficult to challenge established notions. Silicon Valley has long been the juggernaut of tech...
  • Venture Atlanta Helps Region Claim Title Of Technology Hub of the South

    by Ashley Wilson, Senior Account Executive The Atlanta technology scene is truly one of a kind. Unlike others, it’s a collaborative environment more than competitive. And we witnessed just that...
  • A Warm Review of “Written” by the Public Relations Folks at Write2Market

    Austin start-up provides a marketplace for proven perspectives It may have been the umami flavors melting my  mouth at a recent Vietnamese lunch at Elizabeth St. Café, but I swear...
  • 10 Smart Ways To Pitch The New Newsroom

    CBS, CNN, WSB & Creative Loafing insiders share how public relations people should pitch by Ashley Wilson Yesterday, Write2Market hosted a panel (Harnessing the New Media Newsroom) with four experienced...
  • Using Facebook to Determine Event Market Potential

    So… what’s in an event? I was talking with the social pros at Four Kicks Marketing in Austin, social partners of Write2Market, about a whiskey event being designed for the...
  • Today’s radically different newsroom is content marketing’s capital city

    by TJ Lane, Sr Acct Executive, W2M Emmy & Peabody award winner My first news producing gig was almost 20 years ago.  It was for a 5 minute cut-in that...
  • Write2Market’s Stance on Storytelling as a PR Tool Emphasized in FastCompany

    Your exit can be a powerful platform for sharing your company’s message – and coming out on top. In this article from FastCompany, Write2market’s founder and CEO Lisa Calhoun, shares...
  • Use HARO to get your Media Relations on the Radar

    3 Ways To Rock HARO: Media Relations Tactics That Boost Mentions For publicity and media relations, the Holy Grail has long been to appear in the media as an expert...
  • Write2Market Named On Agency Post’s Top 100

    W2M PR Agency Ranks Among Top 100 Agencies in U.S. Agency Post today rolled out its annual ranking of the top 100 advertising, media and public relations agencies in the...
  • Top 3 Tactics for Winning Conference Speaking Submissions

    To gain an advantage over the competition and land more conference speaking slots, you have to stand out as unique, compelling and authoritative. Here are three tactics from the public...
  • True industry leadership comes from cause

    People don’t buy what you do, they buy why you do it . . . July of 2008 changed my life for a number of reasons. One of them was...
  • Write2Market Sponsors TEDxPeachtree: Proud Catalysts for Innovation

    Our Write2Market team is truly inspired by innovations in technology and energy.  As a forward-thinking Atlanta public relations agency, we’re proud to get the word out about new ideas  and...
  • Atlanta Public Relations Agency Client Feedback

    July 2013 Client Satisfaction Survey Twice a year, Write2Market reaches out to its clients with an anonymous survey that asks them to tell us what we’re doing well, and where...
  • Dog Friendly Friday!

    Today is one for the history books; on July 26th we decided to bring in the pooches for write2market’s very first Dog-Friendly Friday—or DFF, as I like to call it. Apparently we’re...
  • Not Even a Lightning Storm can Stop GigaOM

    Media relations on fire at tech and energy event Last Wednesday, with one of Atlanta’s worst lightning storms bearing down on the city, GigaOm Meetup Atlanta had a very successful...
  • Public Relations Relationship Building 101

    By: Melissa Grisham As PR professionals, we often see ourselves as door knockers. We knock on this door, and that one…(almost) always with a response that isn’t 100% what we...
  • Energy PR: Persistence Pays Off

      by Joe’ Lloyd During a regular pitching session for my energy / smart grid client IUS Technologies, I was lucky enough to garner interest from Greentech Media.  Although the...
  • 8 Things To Do With Your News Article

    Just got some ink? FANTASTIC! Your work just began. When you get that link or that ink, don’t just share it with Mom and the Muppets. Go ahead and go...
  • How to Boost Sales With Public Relations

    Demand sales opportunity from your public relations investment Sales, marketing and public relations—the three faces of business development. And like the old trope about “mother, maiden, crone,” depending on where...
  • How to profit from integrating Social Media & Email

    By: Ashley Wilson All social media revolves around email. Imagine a solar system where all the planets are different social networks and email is the sun. It all must be...
  • The Popularity of Mobile

    It’s no secret that smartphone use is on the rise. And with it, comes the rise of mobile commerce. In fact, industry research firm Forrester predicts that by 2016, mobile...
  • Using Email Marketing to Increase your Industry Leadership

    By: Ashley Wilson I recently attended an email marketing conference – All about eMail Live! –  that featured experienced digital marketing from Chickfila, Case-Mate, Paperstyles, KooKooBear Kids, Equifax and DMA....
  • Top 6 CEO Publicity Trends 2013

    Here’s our take for top CEO publicity trends for 2013. 1. Publishing comes of age for the executive. Mark Coker, CEO of Smashwords, the iTunes book catalog (and writer extraordinaire),...
  • Energy PR Perspective: Inquiring Minds Drive the Metrics Matrix

    By Chris Miller, Marketing Manager, Ecologix Environmental Systems From integrating sales and marketing strategies to producing video from raw footage, managing social media channels, and data analysis, I pilot the...
  • Technology PR clients covered in national and local honors

    Awards are a critical component of  Triple A Industry Leadership Methodology. Not only do awards showcase your leadership, they get you “in the right rooms” to increase your profile among...
  • Meet one of our super cool new clients, Variable Technologies!

    One of the newest companies to join our recognizable industry leadership portfolio is Variable Technologies. CEO, George Yu introduces the incredibly accurate Bluetooth 4.0 color sensor he created. Take a...
  • A Fun Prezi about our AAA Success

    Hi out there! I decided to play around with Prezi to help highlight some of our AAA success stories this past year. Take a peak 🙂 And let us know...
  • PR or not? Cakebread Cellars’ Dennis Cakebread Talks Story With Atlanta Art Lovers

    Industry leadership starts with story, experience—not product Dennis Cakebread, one of the second generation entrepreneurs behind renown Cakebread Cellars, was a gracious host the other night with Thomas Arvid at...
  • PR 4 Tech Companies

    Thanks to all who came out to our “Public Relations for Startups” session at Digital Atlanta this week. As promised, here are the slides from the session. We hope to...
  • Getting Your Clients Quoted In YOUR Case Studies

    How Tech PR Gets Done It’s really tough to get your clients on the record— we understand. For many of our tech PR clients, it can seem impossible to get...
  • Tech firms take note–and tech PR firms too!

    Acquisitions by media companies poised to explode There’s a lot of social media oriented companies out there–some of our clients among them, like MyList (Facebook app), redpepper (full service agency...
  • How to Drive Market Valuation with Reputation and PR

    Download our CEO-only guide for public relations and reputation building The Research is in: And it says… All CEOs are powerful forces for driving market value for their firms Rivel...
  • Write2Market Public Relations Supports Venture Atlanta Technology Investors

    We’re proud to support Venture Atlanta as a sponsor this year! Recently, we had a few of the outstanding local technology investors drop by and share their thoughts about why...
  • How public relations (PR) success depends on video

    Quietly, with out a lot of fanfare, print media has moved past obsolete into antiquated. And it’s video that has stepped up. In the recent past, public relations professionals thought...
  • Selling Your Company Means Telling The Right Story

    There’s $2.2 trillion in private equity deals expected this year– $821 B of them in the United States alone.  Law firm Duane Morris recently assembled a panel of experienced investors...
  • Be Memorable

    3 Steps to 5-Star Networking I may not be the world’s best networker, but I have noticed a few things recently that made a difference in my success rate, and...
  • Guest Post by Bernie Wolford

    In the Future, People Won’t Read In the future many people simply will not read.   For many the future is “now.” What?  How radical!  How can I make such a...
  • B2C Social media strategy: how to choose the right platform.

    If you’re a big consumer brand wanting to use new media to connect with your clients beware: social media are truly ‘social’ and require a very different way of strategic...
  • Why 70% of CEOs Fail

    The real problem isn’t the high-level strategy. It’s bad execution! Guest post by Wayne Kurzen, Certified Growth Coach Fortune Magazine says 70% of CEOs fail because they don’t take action....
  • Public Relations and Energy PR Trends

    Few stories will have as much impact on our lives as those around smart grid and energy. The energy to power our future is hidden in the sentences and stories...
  • 2012 Energy PR Tips & Trends

    Inside Perspective on Energy and Oil & Gas Public Relations Part 2 of 10 I hope you enjoyed our last energy and oil and gas PR tip–watching out for Clean...
  • Ten Energy PR Tips & Trends for 2012

    The Inside Story on Energy and Oil & Gas Public Relations (PR) The holiday season slows things down just enough to share some of the inside perspective at Write2Market on...
  • Highlights of New Opportunities in Energy PR

    Download this energy PR presentation: Energy publicity trends As you’re looking for opportunities to share your knowledge and experience with your target audience refer to this [intlink id=”5192″ type=”page”]energy PR[/intlink]...
  • Marketing is about Values

    Steve Jobs got it right in 1997 - Marketing is all about values!
  • Technology PR Demystified

    Digital Atlanta Public Relations for Technology Presentation Thanks for the great turnout to our Digital Atlanta presentation “PR for Tech Companies.” A few of you asked about the pictures–they are located in our...
  • Power of the Pause

    Atlanta PR specialist shares useful take-away from a communication skills and executive development workshop I recently went through the Speakeasy course, an intense 3-day program to help businesspeople learn to...
  • Strategic Director | Atlanta Public Relations (PR) Job at Write2Market

    Write2Market is an agency making its reputation by creatinga terrific reputation for our clients, who are industry leaders in technology, energy, and financial services. Our team is seeking an ambitious,...
  • Top 25 Entrepreneurs & Ones To Watch Selects Write2Market

    Technology PR firm selected as “One to Watch” based on profitability, growth, sustainability & entrepreneurship Business to Business magazine and accounting partner, Gifford, Hillegass & Ingwersen (GH&I), have selected the...
  • Strengthen your media relations efforts with this public relations white paper

    High-quality pitching is the differentiator when establishing lasting relationships with the media You need [intlink id=”1057″ type=”page”]media relations and publicity[/intlink] strategies that hit the mark every time! Download the latest public relations...
  • 10 Tips for Better Social Media PR and Public Relations

    Today’s Top 10 Do’s and Don’ts of Social Media PR and Modern Public Relations 1) Do follow reporters, journalists, analysts and influencers on Twitter 2) Do comment on their work...
  • 3 rules for better technology PR at trade shows

    The conference environment has change along with everything else in this technology centered marketing world. A decade ago, the conventions I ran for the American Payroll Association were recognized by...
  • CNN on New Challenges for Public Relations Firms

    Public Relations (PR) Agencies and Media Firms Must Simplify Messages I was fortunate enough to have lunch with Natalie Allen, CNN International Anchor, at a recent Entrepreneurial Advisors event.   Read More
  • CNN’s Victor Hernandez shares his outlook on social media trends

    Why industry leaders must tap this resource At W2M, we strive to build relationships with great people–it is their insight and wisdom that fuels our fire. When we visit with local media experts at networking gatherings, we try to walk away inspired, having learned something new and exciting. Mashable partnered up with the AJC to …   Read More
  • W2M event addresses social media tracking

    When it comes to using social media for business, many companies are being left behind. Whether you are selling online, or just trying to raise awareness, a strong social media presence is becoming a necessary component of a successful business. Many CFO types are turned off by the idea of using social media because it’s …   Read More
  • CEOs ONLY: 4 rules for national media interviews

    W2M’s COPE methodology nails better investor value in each interview Television and video segments create value for a long period of time–they showcase the company and do more than just inform, they also sustain credibility for years. Video interviews are also tough to live down when they go wrong. Write2Market’s investor relations team preps our CEOs …   Read More
  • Continuous learning as an industry leader

    Far too many industry leaders can't leave work at the office and even though productivity never hurt anyone (I hope for my sake), it's important to take a break from work. And since that won't register with most of you professionals, consider that break with an ounce of business   Read More
  • Commerce 3.0

    eBay’s VP Christopher Payne at IRCE Thanks Christopher for continuing the theme of my previous post by mentioning right away that “the race is on” in ecommerce. 🙂 Before we...
  • Notes from IRCE opening night

    Tonight’s opening reception at the Internet Retail Conference & Exhibition pointed out that the internet retail industry has reached first level maturity—it’s grown, like healthy bacteria in a petri dish—into a massive number of self replications supported by fat double digit sales growth the last few years. How many companies want to optimize your product …   Read More
  • Social media: Impact on healthcare

    As social media continues to shape our many interactions with businesses and individuals, the Healthcare industry is certainly progressing in a similar direction.   Read More
  • Business valuation and IR

    Investor relations can be achieved and harnessed through a media relations strategy encompassing the overall valuation of the business. By translating value into a more personal relationship, a mutual understanding of value is realized resulting in successful investor relations. Contact us at Write2Market today to learn how we create recognized industry leaders.   Read More
  • Top 3 trends in energy PR

    Energy PR trend 1: Integration of conference, social media, and traditional media. To illustrate this trend, let me tell a story around one of our clients–Mycelx, a company that removes...
  • Lisa Calhoun shines as Inc.’s “Faster Better Smarter” panelist

    B2B Public Relations Industry Leader Meets...Technology Expert? “I thought, ‘We’re sunk.’ I had vowed to never again develop a software in-house. And here we were developing our own software again--a bunch of publicists!” Lisa Calhoun, CEO and founder of Write2Market, said light-heartedly as the panelist at Inc.’s “Faster, Better Smarter: Using Technology to Grow Your Business,” May 24. So, you ask, what do publicists know about technology? Actually a lot, as evidenced by Lisa’s outstanding showing on the panel. As you can see in the recently posted event recap video, she truly shined on the Georgia Aquarium stage as she answered questions about technologies Write2Market has utilized in different stages of the business’s development and how technology fits into a relationship-based industry like Public Relations. Lisa also spoke about current and future trends of technology for small businesses, alongside fellow panelists such as technology guru Sanjay Parekh, founder of Startup Riot.   Read More
  • C5 Georgia student to be featured on 11Alive this summer

    This morning 11Alive's Donna Lowry visited with Leah, a second-year student from the leading non-profit C5 Georgia as she packed for the summer camp portion of the C5 Georgia 5-year leadership program. C5 Georgia is changing the odds for high-potential, under-resourced students in Georgia and is healing communities one young leader at a time.   Read More
  • Mobile messaging meets public relations

    So mobile advertising is GREAT but what if you don’t have your target audience’s cell phone number? That’s the situation a number of our clients are in. We invited Andrea Busse, CEO of Intelatext, to educate us on ways we can capture cell phone numbers and create opt-in lists. We’re lovin’ it because with our …   Read More
  • Prenova: PR success

  • Industry leading technology is changing the way online marketers pitch

    Tuesday evening I was honored to be a part of Inc.’s Faster, Better, Smarter panel. As a panelist, I was able to share with other entrepreneurs war stories of selecting...
  • New media to enhance business

    “One on One Marketing is here, whether you like it or not” -Gary Vaynerchuk The first ever Digital Summit was a melting pot of retailers, agencies, and manufacturers, all coming together to find out how new technologies can ultimately help increase their profits. While e-commerce was the main theme of the event, it seemed that …   Read More
  • Public Relations and Media Relations Presentation

    Download the latest Making Your Own Headlines presentation.
  • Industry leadership through Triple-A methodology

    We all strive for the same goal: to be the best at what we do! Industry leadership rarely happens overnight, and the team at Write2Market is busily working to make sure our industry-leading clients are recognized for achieving their leadership goals. How do they do it? Tomorrow, Write2Market is holding an event entitled “Creating Your …   Read More
  • Write2Market on Accelerator Avenue Radio

    Are you an unrecognized industry leader? Link to Accelerator Avenue to hear Write2Market CEO Lisa Calhoun and Holly Frew, director of public relations, on the April 15 show with host Bernie...
  • Integrated video and social media campaign saves woman from a life of chronic pain: What it means for unrecognized Industry Leaders

    Video and social media for PR Early on, Write2Market CEO Lisa Calhoun identified Internet video as a tool to help our clients earn the recognition they deserve as industry leaders. Over the past year we have been ramping up our video capabilities and partnerships, as you will see by visiting our YouTube channel. The testimony …   Read More
  • “Own Your Bakery”: How to secure media relations for your industry leadership

    Are you the baker or do you own the bakery? I don’t necessarily mean this literally but it is a thought-provoking question that Greg Crabtree brought up at an recent Entrepreneurs’ Organization Atlanta (EO) meeting I attended. Crabtree asked this question to a group of small business owners, who often fill both roles in their …   Read More
  • Linked-in: Leverage social media

    Executives, do you want to generate more leads in less time, with less money and effort? I thought so. Tuesday morning I had the opportunity to attend a Linked-in workshop led by Patricia Romboletti. Pat has been conducting Linked-in workshops nationally with professionals for the past 4 years. She has mastered the art of connecting with …   Read More
  • Public relations expert

    Write2Market’s Lisa Calhoun spoke at the National Speaker’s Association Unconference in Atlanta on “How To Create Your Own Headlines.” Session feedback was this was right on the money–packed with real...
  • Author services event by W2M

    Executives, if you are have ever considered writing a book based on your years of experience, it is not too late to register for our GHOSTBUST-IT event tomorrow held at...
  • Online media strategy webinar

    It is not too late to watch yesterday’s Online Media Strategy Webinar featuring Lisa: http://www.socialstrategy1.com/2011/02/08/online-intelligence-webinar/
  • What 2011 hold for B2B sales

    2011 is a new animal economically, polititically, and socially. The economic let down of 2009 resulted in cash-rich companies investing in themselves in 2010. In 2011 you can expect to see the maturation of some major movers in terms of three sociological trends that impact sales. 1. Work-life coherence In 2010 we saw the end …   Read More
  • Washington Post launches social media ad agency

    The line between publisher and ad agency blurred a bit further today with the announcement that The Washington Post Company had launched SocialCode, a subsidiary that will help brands build and monetize their presence on Facebook. SocialCode is the latest attempt by the Washington Post Company to find new sources of revenue as its newspaper …   Read More
  • Content marketing and successful PR

    For a public relations person to think about anything but building a relationship is almost antithetical. But in this era where “like is the new link,” content marketing expertise may...
  • Media training as a resource

    Sitting in a conference room watching her conduct a mock interview with C5 Georgia Executive Director Jeff Cohen, I am reminded that Jean Creech-Avent, Vice President at Write2Market, is herself an industry leader in her field of expertise–public relations. I have been through media training as a collegiate athlete, but the constructive criticisms she offered Jeff …   Read More
  • Bold Ventures interviews Write2Market CEO Lisa Calhoun

    Bold Ventures, a radio show focussed on entrepreneurs, interviewed Write2Market CEO Lisa Calhoun on trends in the public relations industry, and how Write2Market creates recognizable industry leadership for its clients....
  • PR for authors: W2M service

    Well-known authors understand that even literary masterpieces need promotion to make them successful.  Whether you are a seasoned author or just jumping in the pool, use these 40 guerilla marketing tips to make your book sales soar. 1)   Create a virtual tour through radio interviews.  Callers can get a free book when they call …   Read More
  • Content development and social media

    According to Dave Kerpen, CEO of Likeable Media, last night as he addressed a number of entrepreneurs in Manhattan, content wins hands down–something our team of [intlink id=”80″ type=”page”]Atlanta public relations[/intlink] experts loves...
  • Group-ons as a business model

    At this year’s LiftSummit, Eric Bradlow put his formidable Wharton School of Business faculty mind to the task of analyzing the newest marketing fad: those Groupon, Scoutmob, OfficeArrow.com and other daily deals that we all get in our email inbox every morning. While the pure numbers show that Groupon and other coupons are powerful marketing …   Read More
  • Leveraging new media for your B2B relationships

    During this year’s LiftSummit, among the other great presentations, Erik Qualman showed Atlanta Public Relations and Marketing specialists how to leverage web video for B2B companies. Think your B2B product or service doesn’t translate well in social media or web video? Think again. You can drive some real actionable results with web videos, if you …   Read More
  • Atlanta: B2B metropolitan location

    Did you know Atlanta is: 2nd most wired city in the country (Forbes) #10 Social Media City (Netpropex) #21 for business-based Twitter users (Netpropex) It’s no wonder that Fast Company wrote up Atlanta as the city you should start a company in. During Social Media Atlanta week, some of the top Atlanta technology companies gathered …   Read More
  • Financial perspective on PR

    Last Tuesday, it happened twice. In the morning, lunch at Oyster Bar in Grand Central Station, a company executive grilled me on the “real ROI of public relations.” That evening, a different company, a different part of the city–this time dinner at Balthazar in Soho—and another CEO, asking why the thousands he’s spent (in $2000 …   Read More
  • Welcome to Write2Market’s blog!

    The Write2Market blog Thank you for joining us at our new blog.  We will use this forum to share our successes, as well as the lessons we have learned in...