LaunchTN is a public/private partnership with one mission: to make Tennessee the number one place to build and grow a business. The Nashville team at LaunchTN turned to Write2Market for our strong startup marketing experience to help support their efforts:
1) to reach top startups in the Southeast for their 36|86 conference and program,
2) to reach national investors, and
3) to reach national media
“Write2Market gets us,” says Courtney Corlew, Executive Producer, LaunchTN. ”In three years of working together, they’ve increased our national profile significantly.”
This year, there were over 113 specific headlines created around LaunchTN message points.
At the LaunchTN event, reporters attended from publications like The Atlantic, TechCrunch, Huffington Post, Forbes, Inc., and Entrepreneur. We reached over 6 million people with LaunchTN’s core message and increased the value of the coverage almost 30% over last year, in our 3rd year of partnership.
Teamwork creates public relations success
“The success of LaunchTN’s publicity side is a team effort. If I wanted to pinpoint the one thing that makes it work and drives media relationships like Forbes and Entrepreneur, it’s teamwork. The leadership at LaunchTN, like our direct contact Courtney Corlew, frees us to perform for them while always pushing positively for a bit more. It’s an absolute honor serving this team. We’re believers in their mission and they live the mission every day,” says Lisa, the project leader for the LaunchTN team at W2M.
Experience the public relations for yourself
Here are a few key headlines from the 2016 LaunchTN publicity team effort (this is not all the media generated, but a representative sample):
Let us help you share your story
Our team loves to shape and share stories in a way that inspires change. Tell us your story and let’s see where we can share it together.