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Creating National Profile for Tennessee Startups

LaunchTN is a public/private partnership with one mission: to make Tennessee the number one place to build and grow a business. The Nashville team at LaunchTN turned to Write2Market for our strong startup marketing experience to help support their efforts:

1) to reach top startups in the Southeast for their 36|86 conference and program,

2) to reach national investors, and

3) to reach national media

“Write2Market gets us,” says Courtney Corlew, Executive Producer, LaunchTN. ”In three years of working together, they’ve increased our national profile significantly.”

This year, there were over 113 specific headlines created around LaunchTN message points.

At the LaunchTN event, reporters attended from publications like The Atlantic, TechCrunch, Huffington Post, Forbes, Inc., and Entrepreneur. We reached over 6 million people with LaunchTN’s core message and increased the value of the coverage almost 30% over last year, in our 3rd year of partnership.

Teamwork creates public relations success

“The success of LaunchTN’s publicity side is a team effort. If I wanted to pinpoint the one thing that makes it work and drives media relationships like Forbes and Entrepreneur, it’s teamwork. The leadership at LaunchTN, like our direct contact Courtney Corlew, frees us to perform for them while always pushing positively for a bit more. It’s an absolute honor serving this team. We’re believers in their mission and they live the mission every day,” says Lisa, the project leader for the LaunchTN team at W2M.

Experience the public relations for yourself

Here are a few key headlines from the 2016 LaunchTN publicity team effort (this is not all the media generated, but a representative sample):

Entrepreneur – 10 Reasons To Consider the Southeast for a Startup or Investment Location06/17/2016https://www.entrepreneur.com/article/277184
11ALIVE Atlanta Tech Edge Coverage06/10/2016www.11alive.com
Clintoneday – 36/86 Launch Tennessee Event a Smash Hit!06/10/2016clintoneday.com
Memphis Business Journal – Nashville startup conference sees record attendance06/10/2016www.bizjournals.com
Inc – Why Square Co-Founder Jim McKelvey Says Be Wary of Advice From Successful People06/08/2016www.inc.com
Nashville Post – 36|86 sights and sounds: Sustain and diversifywww.nashvillepost.com
Tennessean – Women entrepreneurs lead next wave of gender equality06/06/2016www.tennessean.com
Chattanooga Free Times Press – Annual Southeast startup event hits Nashville again06/05/2016www.timesfreepress.com
Forbes – Communal Entrepreneurship Thriving In The New Heartland06/03/2016www.forbes.com
HuffingtonPost – Launching A Startup? Take A Look At Tennessee06/03/2016www.huffingtonpost.com
Bitter Southerner Article on Innovation linking to Accelerators05/05/2016bittersoutherner.com
Memphis Area Association of Governments06/04/2016maagov.org
Hypepotamus – 36|86 South: Connecting Doers, Makers & Innovators05/03/2016www.hypepotamus.com
Forbes – Silicon Valley’s New Heat Map: Investing In Middle America04/20/2016www.forbes.com
Interview with John Maddox on Crowdfunding Pitch Show04/16/2016www.997wtn.com
Government Technology – State-Funded VC ‘Launch Tennessee’ Announces More than $1 Billion in Investments04/14/2016www.govtech.com
Forbes – California 3D Printed Shoe Company Moves To Tennessee For Capital01/31/2016www.forbes.com
Venture Nashville mention – NVille’s Ayumi Bennett preps launch of regional Startup Southerner01/27/2016venturenashville.com
Inc. Feature: Why this small state may be the nation’s most innovative01/08/2016www.inc.com
Inc. article mention: Most Disruptive Technologies of 201512/16/2015www.inc.com
CNBC – From music to health care, Nashville’s thriving start-up scene09/29/2015www.cnbc.com
Billboard – Dart Music Launches Distribution Service Geared for Classical Musicians and Their Unique Metadata09/28/2015www.billboard.com
Southern Alpha – Emory’s pitch event for post-revenue startups makes last call for applications09/17/2015southernalpha.com
Forbes: The Nuts And Bolts Of Scaling A Company07/22/2015www.forbes.com
TechRepublic: Understanding startup equity compensation07/29/2015www.techrepublic.com
Inc5 Unique Ways to Maximize an Investor Pitch08/11/2015www.inc.com

 

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