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Creating National Profile for Tennessee Startups

LaunchTN is a public/private partnership with one mission: to make Tennessee the number one place to build and grow a business. The Nashville team at LaunchTN turned to Write2Market for our strong startup marketing experience to help support their efforts:

1) to reach top startups in the Southeast for their 36|86 conference and program,

2) to reach national investors, and

3) to reach national media

“Write2Market gets us,” says Courtney Corlew, Executive Producer, LaunchTN. ”In three years of working together, they’ve increased our national profile significantly.”

This year, there were over 113 specific headlines created around LaunchTN message points.

At the LaunchTN event, reporters attended from publications like The Atlantic, TechCrunch, Huffington Post, Forbes, Inc., and Entrepreneur. We reached over 6 million people with LaunchTN’s core message and increased the value of the coverage almost 30% over last year, in our 3rd year of partnership.

Teamwork creates public relations success

“The success of LaunchTN’s publicity side is a team effort. If I wanted to pinpoint the one thing that makes it work and drives media relationships like Forbes and Entrepreneur, it’s teamwork. The leadership at LaunchTN, like our direct contact Courtney Corlew, frees us to perform for them while always pushing positively for a bit more. It’s an absolute honor serving this team. We’re believers in their mission and they live the mission every day,” says Lisa, the project leader for the LaunchTN team at W2M.

Experience the public relations for yourself

Here are a few key headlines from the 2016 LaunchTN publicity team effort (this is not all the media generated, but a representative sample):

Entrepreneur – 10 Reasons To Consider the Southeast for a Startup or Investment Location06/17/2016
11ALIVE Atlanta Tech Edge Coverage06/10/
Clintoneday – 36/86 Launch Tennessee Event a Smash Hit!06/10/
Memphis Business Journal – Nashville startup conference sees record attendance06/10/
Inc – Why Square Co-Founder Jim McKelvey Says Be Wary of Advice From Successful People06/08/
Nashville Post – 36|86 sights and sounds: Sustain and
Tennessean – Women entrepreneurs lead next wave of gender equality06/06/
Chattanooga Free Times Press – Annual Southeast startup event hits Nashville again06/05/
Forbes – Communal Entrepreneurship Thriving In The New Heartland06/03/
HuffingtonPost – Launching A Startup? Take A Look At Tennessee06/03/
Bitter Southerner Article on Innovation linking to Accelerators05/05/
Memphis Area Association of Governments06/04/
Hypepotamus – 36|86 South: Connecting Doers, Makers & Innovators05/03/
Forbes – Silicon Valley’s New Heat Map: Investing In Middle America04/20/
Interview with John Maddox on Crowdfunding Pitch Show04/16/
Government Technology – State-Funded VC ‘Launch Tennessee’ Announces More than $1 Billion in Investments04/14/
Forbes – California 3D Printed Shoe Company Moves To Tennessee For Capital01/31/
Venture Nashville mention – NVille’s Ayumi Bennett preps launch of regional Startup Southerner01/27/
Inc. Feature: Why this small state may be the nation’s most innovative01/08/
Inc. article mention: Most Disruptive Technologies of 201512/16/
CNBC – From music to health care, Nashville’s thriving start-up scene09/29/
Billboard – Dart Music Launches Distribution Service Geared for Classical Musicians and Their Unique Metadata09/28/
Southern Alpha – Emory’s pitch event for post-revenue startups makes last call for applications09/17/
Forbes: The Nuts And Bolts Of Scaling A Company07/22/
TechRepublic: Understanding startup equity compensation07/29/
Inc5 Unique Ways to Maximize an Investor Pitch08/11/


Let us help you share your story

Our team loves to shape and share stories in a way that inspires change. Tell us your story and let’s see where we can share it together.