Scott testimonial

The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.

connie on cnn

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

Michael on CNBC

CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

scott weiss

Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

Triple A

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Lisa video

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.

Doug Haugh

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

one to watch

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Office Arrow

Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Rob Shively

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.

Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.



Energy firm glows over multiple headlines

May 24, 2011

Energy firm glows over multiple headlines

Prenova now has exposure in national media and is glowing over the results of Write2Market’s public relations outreach–over $200,000 in exposure in the first quarter alone.

“With Write2Market public relations, now we’re getting coverage in publications that are huge opportunities for us–without spending a dime in advertising!” –Scott Beaver

Energy PR results

Thanks to the Write2Market outreach, Prenova

  • was featured on CNBC Worldwide Exchange as an industry leader.
  • has robust PR support that’s more effective and cost efficient than traditional marketing methods.
  • boasts exposure in national media such as Chain Store Age, ISM, BusinessWeek, MarketWatch and Morningstar.
  • saved a total value of exposure totaling over $200,000 without one dime of investment in traditional advertising.
  • has bylined articles in top industry resources such as Environmental Leader, CleanTech and Smart Grid.

Energy PR strategy

Prenova, Inc. is a one-stop resource for multi-site companies who want to optimize energy spending. Prenova now has exposure in national media and is a recognized industry leader. Write2Market set out to:

  1. Measurably raise awareness for Prenova services and facilitate access for the industry’s decision-makers.
  2. Recognize and reach the target audience through media relations.
  3. Create industry leadership.

The Write2Market Triple-A approach to better media relations

Problem: How do get better exposure?
The Triple-A Industry Leadership Methodology: Create a public relations outreach program with a targeted focus on supporting sales.  Work with Prenova on the strategy, work with publications to gain premium placement and work on content development on the articles and releases.

Get our public relations team on your project.

We’d love to have a conversation about how we can help achieve similar results in your industry. Please call us, email us, or drop by one of our events–you can find them on the right.

Energy PR Case Study

Share