Managing enterprise web content and web copywriting projects

One third of firms just like yours are embarking on an enterprise web site project in any given year—and most of the team members on a truly large enterprise web content project are often first-timers on a content development and copywriting project of such scale.

From a written content perspective, an enterprise-scaled site is fundamentally different from a “new web site” or a “web site refresh” project. While this paper can benefit anyone with a large web content project to complete, it’s written particularly for the upper mid market or large-scale concern because enterprise-scale projects have unique concerns around people and processes:

High-cost, resource-intensive Web content management (WCM) projects leave many organizations dissatisfied. While poor technology selection contributes to the frustration, the biggest problems afflicting WCM projects result from people and process issues.
(Forrester: Stephen Powers 2009)

Having an outsourced team of copywriters and editors for your enterprise web content project allows you to insulate the creative team and provide a “fish bowl” effect that powers your lens on content, from a management, accountability and creativity perspective.

Is your project an enterprise web content project that would benefit from an outsourced team? It is if you say yes to any two of the following attributes:

• Your web copywriting project is hundreds of pages in scope
• Your new web site will served dynamically—with web pages created from a database (not a graphics program)
• Your enterprise web site will serve the distinct the needs of several audiences
• Your web site uses some form of content management system to coordinate the effort and organize web content

If you’d like to learn more, please contact our experts at 404-419-6677 x 100. Feel free to also download our white paper on Managing Enterprise Web Content.

Please check out Write2Market’s dozens of web content development and web copywriting projects.