A website can look great, have cool scrollable graphics and video, but lack the utility necessary to convert your visitor. Your site is more than a place to house your brand and messaging, it is a 24/7 marketing and lead generation tool- if you want it to be.
Gain insights from two industry mavens during an information packed 45-minute discussion on how to design and strengthen your B2B website to ensure your lead-generation activity is moving in the right direction.
With decades of first-hand experience they will explore:
1. The strategic approach to website creation and emerging trends around Website UX and UI design.
2. How to make your website work as a 24/7 lead-generating tool through search engine optimization.
3. How to get the most out of your marketing automation platform, from collecting and segmenting customer info to creating personalized and relevant messaging.
Join us to network with like-minded individuals, enjoy lunch at the Write2Market office, and walk away with best practices for whipping your website into shape.
Date/time: 08/15/2017 - 11:45 am - 1:00 pm