Deafening noise, blurring lines, and conflicting #digitalhealth and #mHealth definitions are presenting massive challenges for those tasked with B2B healthcare marketing. Let us help you bring your message into sharp focus as we drill into three B2B healthcare marketing trends to leverage in 2015.

Join Write2Market’s Healthcare Practice Lead Paul Snyder, and Tiffany Wilson Karp – President Southeastern Medical Device Association and Executive Director Global Center for Medical Innovation, for a 30 minute informative session that will provide you with insight into three trends savvy healthcare marketers engage with throughout 2015.

Attendees will leave with:

– An understanding of the importance and ‘how to’ engage in clinical studies

– A clear, up-to-date snapshot of the scope of b2b healthcare tech funding and coverage

– Actionable ways to maximize the opportunities and value within content marketing

 

Get the lowdown on the trends shaping the space and learn how to feed your sales pipeline with tested tactics: Jan 14, 10:30 am EST.

Date/time: 01/14/2015 - 10:30 am - 11:00 am