Slide 3

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

Model

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

Slide 5

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Slide 6

CEO Michael Nark on CNBC

Our CEOs are true industry leaders--eager to share their expertise with the news media. Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

Slide 14

Asha Chaudhary on RugNews.com

Jaipur Rugs CEO shares perspective in monthly column with top industry publication.

(Click on image to read and share the article).

Slide 7

Robert Ball, CEO of Office Arrow

Industry Leadership

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Slide 4

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the Faster, Better, Stronger panel in Atlanta.

(Click to watch video).

Slide 14

E-Commerce CEO in Forbes

Forbes covers e-commerce leader Sean Cook, CEO of ShopVisible.

(Click on image to read and share the article).

Slide 16

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

(Click on image to watch the video).

Slide 7

We tell your story to your world.

(Click image to watch video).

Slide 12

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.

(Click on image to watch the video).

Slide 8

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

Slide 15

CEO Scott Weiss in IBD

Executive development company Speakeasy shares success strategies with Investor's Business Daily.

(Click on image to read and share the article).

Slide 13

The Secret to Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

(Click on image to watch the video).

Slide 12

C5 on 11Alive

We get great local organizations the TV coverage they deserve.

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 15

Speakeasy CEO Scott Weiss reflects on industry leadership Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

(Click on image to watch the video).

Slide 17

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen have selected the technology PR firm as "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Slide 18

Proactive Industry Leadership

InnLink LLC CEO Kristin Intress discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable and gets results.



Freelance writer, agency, or hired writer? – The benefits of hiring a writer

Freelance writer, agency, or hired writer?

The benefits of hiring a writer

On the other side of the spectrum, sometimes you actually need to hire a writer on staff.

Hire a writer on staff when:

  • Your industry is complex and it will take weeks or months for one person to learn.
  • You do not have a variety of work, but you do have a huge volume of the same kind of work, such as a lot of white papers or case studies, a lot of process documentation, tons of legal briefs, etc.
  • You can guide the business writing strategy at a high level, but need the writer to execute judgment, too
  • You have a budget of at least $70,000 (a starting salary of $50,000 for an inexperienced but credentialed writer,  plus taxes and federal employer contributions of at least $20,000).
  • You have tight deadlines–less than 24 hours.

Writers are like other professional service providers–although they may have a broad understanding of their industry, they tend to focus on sub-specialties. Hire a writer with a background that proves their mettle with the kind of work you need.

What’s more important than a full portfolio, however, is the right attitude and an understanding of your business. An effective business writer has the knack of empathizing with the reader, not their manager–that’s a key trait to hire for from direct marketing talents to technical writers.

>>Next: Hiring an agency

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