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The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.
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Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

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CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

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Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.
No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

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Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

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Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.
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National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

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Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

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Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
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Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.
Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.
Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.
Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

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Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.


Healthcare media relations creates industry leadership reputation

May 30, 2011
May 30, 2011 By maria

Healthcare media relations creates industry leadership reputation

“Write2Market provides enthusiastic and expert guidance around how to create recognizable industry leadership in healthcare.” -Nicole Smith, Marketing Manager

Healthcare media relations results

Thanks to their engagement with Write2Market, NEA reached over 70 percent of their market of healthcare finance and IT decision makers within a six month period.  NEA:

  • is featured in top trade publications such as HBMA Journal, Health Data Management, ModernHealthcare and Atlanta Business Chronicle.
  • is recognized in new media such as HealthLeadersMedia.com and HL7 Blog.
  • has bylined articles in top publications such as Health Management Technology, which reached 106,000 decision makers.
  • is recognized at conferences such as HFMA.
  • is mentioned in HIStalk and iHealthBeat.
  • has a CIO story on ModernHealthcare and HITS newsletter.

PR strategies for healthcare industry leader

NEA now boasts more awareness for their revolutionary software product, which was almost unknown prior to their engagement with Write2Market. NEA is the national leader in streamlining provider payments for insurance companies.  Their electronic solutions are secure, HIPAA compliant and save providers and payors untold hours of faxing, scanning and manhandling tedious and lengthy medical insurance claims. Write2Market set out to:

  1. Help develop a strong re-branding/ message for all projects.
  2. Raise awareness for the software technology.

The Write2Market Triple-A approach for better healthcare PR and media relations

Problem: How do we create awareness and reach our target audience?
Our Triple-A industry leadership methodology created the access to conferences, the awareness in healthcare media and the awards opportunities NEA needed to take the lead in their industry. Consistent outreach discipline, a strong strategic plan and powerful existing relationships with healthcare journalists laid the foundation for success.

Are you an unrecognized industry leader?

We’d love to have a conversation about how we can help achieve similar results in your industry. Please call us, email us, or drop by one of our events–you can find them on the right.

Healthcare industry leadership case study

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Filed Under: Case study, Healthcare, NEA