Web copywriting process
Our web copywriters deliver hundreds of pages of targeted, specific web content every month. We manage such performance because we follow a rigorous process.
- Determine the target readers’ interests and profile so we may address them in the proper voice.
- Uncover any search terms or key words that are relevant to your buying process.
- Determine topics that we need to write on to convert searchers into buyers.
- Script a call to action, or series of calls to action, that work for your buying process.
- Assign specific topics to specific writers, on deadline.
- Write each page according to a custom web copywriting or SEO copywriting template we create for you, that specifies the key words, meta tags, and meta descriptions you need.
- Edit each page thoroughly.
Better management for enterprise content development projects
We have a white paper on our process in case you'd like to use it in your organization. Feel free to download Managing Enterprise Web Content.
You can read also read our case studies on more effective web copywriting.
Samples from W2M's Atlanta public relations and copywriting team:
- Write2Market collaborates with FG Squared for Motorola B2B SEO project
- Healthcare client has a heart for search engines
- SEO web copywriting drives searches, sets tone for travel incentive company
- Woodall Creative enlists Write2Market for major site content rewrite
