Web copywriting process
Our copywriters deliver hundreds of pages of targeted, specific web content every month. We can manage such performance because we follow a rigorous process.
- Determine the target readers’ interests and profile so we may address them in the proper voice.
- Uncover any search terms or key words that are relevant to your buying process.
- Determine topics that we need to write on to convert searchers into buyers.
- Script a call to action, or series of calls to action, that work for your buying process.
- Assign specific topics to specific writers, on deadline.
- Write each page according to a custom web copywriting or SEO copywriting template we create for you, that specifies the key words, meta tags, and meta descriptions you need.
- Edit each page thoroughly.
- Consult with your review team to make sure our voice, our facts, and our calls to action are accurate.
- Deliver tight, optimized pages with clear calls to action so your web site can perform like the 24/7 sales engine it should be.
- Use our own custom writing platform, Maestra, to coordinate the work of your team of writers, editors, and reviewers.
Sample work:
- Woodall Creative Enlists Write2Market for Major Site Content Rewrite
- Write2Market and BrightTribe Combine Forces for Camby Buildings SEO Project
- Write2Market Collaborates With FG Squared for Motorola B2B SEO Project
- Luckyfish Studios Taps Write2Market for SEO Wizardry at ArborOne
