Atlanta Business Writing Agency Offers First Business Writing Collaboration Solution
03-02-2007"Maestra is about mastering the art of business to business writing," says Calhoun. "We’re taking it to the next level--adding the support and efficiency of great technology to the great talent we have on our team."
Write2Market commissioned Atlanta software company Levia Software to create Maestra to serve the following goals:
1) Save time for clients by automating the writing workflow. Clients have a login where they can clearly see the documents W2M has in development, the documents available for review, the archive of finished work, and a place to request new projects.
2) Take the hassle out of revisions and cross-team collaboration. Maestra provide a single document that everyone on the team can access--instead of file shares with unclear revisioning systems or, worse yet, emailed documents.
4) Provide a clear "chain of custody" as the document progresses from writers to clients and back.
5) Provide a support system for writers where all source material, samples, interviews, and information can reside.
6) Streamline workflow by moving everyone into a secure environment online--so clients and writers can safely work from anywhere knowing their intellectual property is secure.
Write2Market’s Maestra is hosted with Rackspace. With six redundant high speed Internet connections and fail over servers, it raises the bar for companies that providing writing services to businessses.
"We’re proud of this system--it’s the first of it’s kind developed exclusively for business writing," says Calhoun. "Last month we released the first version, and our clients have been fantastic about providing feedback and cheering us on. March 15 our second release goes into product, with several enhancements clients have requested. After all, we’re building this for them--to make their lives easier."
Write2Market supports the entire customer lifecycle with strategic business writing. The writing agency’s expert content development services help business compete in four specific practice areas—content strategy, media relations, sales and marketing, and technical writing. For more information, contact:
Natania Barron
Write2Market, Inc.
404.419.6677 ext. 108
