Scott testimonial

The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.
connie on cnn

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

Michael on CNBC

CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

scott weiss

Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.
No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

Triple A

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Lisa video

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.
Doug Haugh

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

one to watch

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Office Arrow

Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Rob Shively

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.
Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.
Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.
Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.


Optimized press releases boost search engine rankings

Optimized press releases boost search engine rankings

Write2Market’s optimized press release services blend classic public relations with online savvy. In addition to reaching editors, our optimized press release campaigns will:

  • Increase your search engine rankings organically
  • Boost link popularity
  • Push your news release into hundreds of news feeds and blogs
  • Drive more qualified traffic to your site
  • Reduce your reliance on pay per click and other costly forms of online marketing

What is an optimized or SEO press release?

Also known as “SEO press releases,” optimized press releases by Write2Market are real press releasesmeant to grab editorial eyes. We use traditional distribution methods and pitching techniques and then add a layer that enhances your presence online. Our definition of an optimized press release is:

A well-written, news-oriented press release that uses keywords, meta tags, Tecnhnorati tags, hyperlinks, alt tags, and other attributes to drive not only  press coverage but also heightened linking and traffic from search engines.

How SEO press releases work

Optimized press releases start with news–just like any other press release. We then look at which keywords we can use in your news release in natural, organic ways, and link those keywords back to relevant pages on your site. The effect is that search engines find more of your site linked all over the Web for those keywords that deliver qualified traffic.

Write2Market’s optimized press release service

Write2Market is a pioneer in optimized, search engine friendly press release marketing. We’ve been doing it since 2003. Our full service menu features several options our clients find helpful, including:

  • Targeting industry blogs
  • Pitching stories to editors by phone
  • Campaign reporting, including the number of hits your optimized release has generated, sample online stories spawned by your release, and clipping services for print articles that resulted from the release
  • Media evaluation that helps you determine a detailed ROI

Learn more about how optimized press releases can boost your online presence.

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