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Company Naming and Product Naming
When you say your company name, you hear the beat of your brand, the moniker you’re remembered by, the echo of your employees and stakeholders. Your company nameshouts who you are. That’s why the right company, product, or division name is critical. Our public relations agency has been called on to name companies, divisions, products, services and more–and so we developed a process. We had our “Chevy Nova” or “No Go” company name years ago–for Mycelx when a name we gave the firm’s product line meant “urine” in Arabic.
But we caught it before it went very far in the process–which is why we HAVE and rely on a rigorous process. Because no one marketing guru or team knows what EVERYTHING means. So let’s get serious.
Company naming process
At Write2Market, our company naming process starts with a creative brief that helps us understand your unique value, your personality, and your edge. We then research your industry to find how your competition is using words to create a language and a dialogue with your market. Finally, we present you with a number of names that have passed our rigorous company naming process, which includes:
- Trademark and patent search
- Domain name (.com) registration search
- Competitive presence search
- Linguistics research to make sure the name has positive connations in target languages
Naming companies, products and services
Write2Market understands that naming your organization is one of the most important creative acts you can undertake. (Check out our article on How To Name Your Company.)
We work with you respectfully and enthusiastically to find exactly the right way to express your unique company name in words that are memorable, appropriate, and absolutely magical for your market. We use a numerical scoring system to rank names so that all your stakeholders can weigh in and create confidence that we’ve found the right name for you.
Samples from our company naming portfolio:
