Slide 3

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

Model

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

Slide 5

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Slide 6

CEO Michael Nark on CNBC

Our CEOs are true industry leaders--eager to share their expertise with the news media. Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

Slide 14

Asha Chaudhary on RugNews.com

Jaipur Rugs CEO shares perspective in monthly column with top industry publication.

(Click on image to read and share the article).

Slide 7

Robert Ball, CEO of Office Arrow

Industry Leadership

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Slide 4

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the Faster, Better, Stronger panel in Atlanta.

(Click to watch video).

Slide 14

E-Commerce CEO in Forbes

Forbes covers e-commerce leader Sean Cook, CEO of ShopVisible.

(Click on image to read and share the article).

Slide 16

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

(Click on image to watch the video).

Slide 7

We tell your story to your world.

(Click image to watch video).

Slide 12

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.

(Click on image to watch the video).

Slide 8

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

Slide 15

CEO Scott Weiss in IBD

Executive development company Speakeasy shares success strategies with Investor's Business Daily.

(Click on image to read and share the article).

Slide 13

The Secret to Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

(Click on image to watch the video).

Slide 12

C5 on 11Alive

We get great local organizations the TV coverage they deserve.

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 15

Speakeasy CEO Scott Weiss reflects on industry leadership Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

(Click on image to watch the video).

Slide 17

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen have selected the technology PR firm as "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Slide 18

Proactive Industry Leadership

InnLink LLC CEO Kristin Intress discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable and gets results.



Company Naming

Company Naming and Product Naming

When you say your company name, you hear the beat of your brand, the moniker you’re remembered by, the echo of your employees and stakeholders. Your company nameshouts who you are. That’s why the right company, product, or division name is critical. Our public relations agency has been called on to name companies, divisions, products, services and more–and so we developed a process. We had our “Chevy Nova” or “No Go” company name  years ago–for Mycelx when a name we gave the firm’s product line meant “urine” in Arabic.

But we caught it before it went very far in the process–which is why we HAVE and rely on a rigorous process. Because no one marketing guru or team knows what EVERYTHING means. So let’s get serious.

Company naming process

At Write2Market, our company naming process starts with a creative brief that helps us understand your unique value, your personality, and your edge. We then research your industry to find how your competition is using words to create a language and a dialogue with your market. Finally, we present you with a number of names that have passed our rigorous company naming process, which includes:

  • Trademark and patent search
  • Domain name (.com) registration search
  • Competitive presence search
  • Linguistics research to make sure the name has positive connations in target languages

Naming companies, products and services

Write2Market understands that naming your organization is one of the most important creative acts you can undertake. (Check out our article on How To Name Your Company.)

We work with you respectfully and enthusiastically to find exactly the right way to express your unique company name in words that are memorable, appropriate, and absolutely magical for your market. We use a numerical scoring system to rank names so that all your stakeholders can weigh in and create confidence that we’ve found the right name for you.

Samples from our company naming portfolio:

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