Write2Market selected as "One to Watch"
- Slide 4
Newsmakers
Our core team is behind many of today's most intriguing business headlines.
We work with leading journalists and analysts to provide the meat behind the media stories--and get you engaged directly with today's top news authorities.
- Slide 1
Communicators
Our tuned, team approach to full spectrum publicity means big ideas make it into play.
How?
1) We work from your place of business so we know your dialect.
2) We use a proven methodology to create a trackable impact.
3) We have a rigorous approach to taking ideas through implementation into engagement with media that matters to you.
- Leaders
New media marketplace leaders
Constant learning is one of our core values.
You'll find us at industry and trade learning sessions almost every week.
- Slide 5
Personable
Face-time is important to our team, as well as our clients. Our team members work directly with clients to ensure the best results.
Our crew is well-versed in the industries we serve and we strive to provide a productive and fun experience!
- Slide 6
Innovative
Traditional media is important, but W2M also engages new media relations to provide faster, stronger and better results for our clients.
We use videos, blogs and social media platforms to cater to your specific needs.
- Slide 3
Informed and involved
Our team knows what it means to be engaged...
1) with the media
2) on social media
3) with your business drivers
4) with measurable results
Find out what a difference our approach makes.
Why Establish Knowledge Leadership?
- Slide 4
Newsmakers
Our core team is behind many of today's most intriguing business headlines.
We work with leading journalists and analysts to provide the meat behind the media stories--and get you engaged directly with today's top news authorities.
- Slide 1
Communicators
Our tuned, team approach to full spectrum publicity means big ideas make it into play.
How?
1) We work from your place of business so we know your dialect.
2) We use a proven methodology to create a trackable impact.
3) We have a rigorous approach to taking ideas through implementation into engagement with media that matters to you.
- Leaders
New media marketplace leaders
Constant learning is one of our core values.
You'll find us at industry and trade learning sessions almost every week.
- Slide 5
- Personable
Face-time is important to our team, as well as our clients. Our team members work directly with clients to ensure the best results.
Our crew is well-versed in the industries we serve and we strive to provide a productive and fun experience!
- Slide 6
- Innovative
Traditional media is important, but W2M also engages new media relations to provide faster, stronger and better results for our clients.
We use videos, blogs and social media platforms to cater to your specific needs.
- Slide 3
- Informed and involved
Our team knows what it means to be engaged...
1) with the media
2) on social media
3) with your business drivers
4) with measurable results
Find out what a difference our approach makes.
There are two approaches to pricing: premium and cutthroat. W2M clients believe they offer unique advantages to their next customer, and price themselves accordingly based on that value. W2M helps your next client understand the unique value you represent by helping to establish your knowledge leadership as a component of your overall industry leadership campaign. This results in higher profit margins and less sales resistance. White papers, case studies and coherent public relations campaigns with strong central ideas all play into the knowledge leadership campaign.
Characteristics of a knowledge leader
While specifics vary by industry, from a public relations perspective, the characteristics of aknowledge leader are:
- regularly published in industry and trade magazines
- cited journalists and analysts covering the field
- top ranked in search engines
- appearing frequently at industry conferences
- winning substantial awards in the industry and in related fields
- patents
Creating knowledge leadership
W2M helps our clients become recognized industry experts with custom communication campaigns. We know how to take you from unknown to expert. Working directly with your current marketing and media relations campaigns, we develop:
- An effective knowledge leadership strategy based on your core expertise
- Editorial placement that gets you the ink experts deserve
- Search engine strategy
- White papers, bylined articles, and content that establish your dominance
Samples from W2M’s Atlanta public relations and copywriting team:
- Making Your Own Headlines
- Xcommerce according to eBay
- 40 great ways to promote your book
- Industry leading technology is changing the way online marketers pitch
- Social media visibility meets sales: Write2Market partners with Spectate
- Public Relations and Energy PR Trends
- Energy PR for next generation outreach
- Integrated video and social media campaign saves woman from a life of chronic pain: What it means for unrecognized Industry Leaders
- Create value for your business
- Industry leaders, indulge in literature and learn
- Three ways Linked-in can save executives time and generate more leads
- Bold Ventures interviews Write2Market CEO Lisa Calhoun
- Healthcare social media
- The ROI of public relations: Real or imaginary?
- Write2Market on Accelerator Avenue Radio
- Bradlow sets rules, dispels myths about B2B group-ons: Eric Bradlow LIFT Summit Presentation
- 3 ways to leverage new media for B2B: Erik Qualman LIFT Summit Presentation
- W2M May learning event tomorrow: “Creating Your Own Headlines”
- Media relations rules for CEOs
- Mobile messaging meets public relations
- Top 3 trends in energy PR
- “Own Your Bakery”: How to secure media relations for your industry leadership
- 2011: Boom or bust for B2B sales? 3 critical trends
- Digital Summit: What industry leaders understand about new media
Dig deeper into better writing and content development:
- White paper writing
- Freelance writer, agency, or hired writer?
- Triple A Industry Leadership
- Ten Secrets of Effective White Paper Writing
