Scott testimonial

The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.

connie on cnn

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

Michael on CNBC

CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

scott weiss

Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

Triple A

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Lisa video

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.

Doug Haugh

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

one to watch

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Office Arrow

Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Rob Shively

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.

Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.



Team

Slide 4

Newsmakers

Our core team is behind many of today's most intriguing business headlines.

We work with leading journalists and analysts to provide the meat behind the media stories--and get you engaged directly with today's top news authorities.

Slide 1

Communicators

Our tuned, team approach to full spectrum publicity means big ideas make it into play.

How?

1) We work from your place of business so we know your dialect.

2) We use a proven methodology to create a trackable impact.

3) We have a rigorous approach to taking ideas through implementation into engagement with media that matters to you.

Leaders

New media marketplace leaders

Constant learning is one of our core values.

You'll find us at  industry and trade learning sessions almost every week.

Slide 5

Personable

Face-time is important to our team, as well as our clients. Our team members work directly with clients to ensure the best results.

Our crew is well-versed in the industries we serve and we strive to provide a productive and fun experience!

Slide 6

Innovative

Traditional media is important, but W2M also engages new media relations to provide faster, stronger and better results for our clients.

We use videos, blogs and social media platforms to cater to your specific needs.

Slide 3

Informed and involved

Our team knows what it means to be engaged...

1) with the media

2) on social media

3) with your business drivers

4) with measurable results

Find out what a difference our approach makes.

Lisa Calhoun, MBA – CEO & Founder

2012 Top 25 Entrepreneurs Atlanta & Ones To Watch

Crafting the perfect reputation for industry leading organizations is a work Lisa started in childhood from her parents’ print shop. She has carried that forward with the organization she founded, Write2Market. From its headquarters in Atlanta, the growing industry leadership practice crafts powerful reputations for some of the top business brands in the United States.
“Leaders in their field are often unknown and unsung outside of their organic networks–like the young King Arthur growing up in rural England. But at Write2Market, we are today’s version of Merlin. We help companies ‘draw the sword’ in their industries so that their partners, customers and employees unite around their vision of Camelot.”
Lisa has a BA in professional writing and Russian language with a neuroscience minor from Baylor University on National Merit Scholarship. (She ran her first agency from her dorm fax machine.) She graduated summa cum laude in 1994 and later worked in financial services marketing with BBDO and Ogilvy Worldwide in Manhattan.  After 8 years running fast-growth sponsorships, national events and trade journals in the financial services space with APA, Lisa received her MBA from University of Texas with honors and founded Write2Market. The firm is recognized by Wall Street Journal, Inc Magazine, Entrepreneur, and USA Today for its innovative approach to crafting reputation. She serves on the Advisory Board for Cole’s College of Business at Kennesaw State University. She is president  of the Atlanta Chapter of Entrepreneur’s Organization, a global network of 7,000 entrepreneurs in 38 countries. She is also on the Board of C5 Georgia, the leadership nonprofit endowed by Coca-Cola that helps at-risk Atlanta teens touch the opportunities they deserve.

Jean-Luc Vanhulst,  COO / CFO

An entrepreneur whose former companies include software development  firm Finalist as well as software development operations in China and the Netherlands, Jean-Luc  brings a strong background in financial and technical operations to Write2market. Additionally, his abilities to dovetail the latest in technology, cloud service and custom software  keeps our clients on the leading edge of what’s capable in today’s technology-empowered publicity services.

Gary Bevers – Vice President/Energy Services

From his Houston office, Gary Bevers is the former publisher of National Petroleum News and winner of Exxon’s PRIME Marketing Award of Excellence. A frequent contributor to OPIS, NACS, Sigma and other authoritative publications in the energy space, Gary Bevers serves as Executive Chair on the American Petroleum Institute’s Technology committee and leads Write2Market’s energy, oil and gas focus area from a strategic consulting perspective. He brings over 26 years of experience in upstream exploration, downstream petroleum marketing, and logistics technology to Write2Market clients.

Below are a few other team members in the spotlight.

For more about working at Write2Market, our culture and current job openings – click here.

Casey Fiesler, JD, MS – Senior Content Strategist

One of 15 recipients of the 2009 Burton Award alongside screenwriter David E Kelly and Supreme Court Justice Antonin Scalia, Casey is a master of many kinds of writing craftwork. Armed with a masters in computer science from Georgia Tech as well as a law degree from Vanderbilt, Casey brings a unique blend of  real-world technology and business sense to Write2Market content development projects. Poised to advise clients on a variety of topics, she’s an able writer whose capable blend of both business and technology powers marketing campaigns for major national brands.

Melissa Grisham – Industry Leadership Manager

Melissa knows how to captain a sailboat, a cheerleading squad, and a media outreach operation. Graduate of the Florida State University communications school–one of the top five in the country–Melissa quickly moved into the offices of Senator Bill Nelson, D-FL, coordinating communications for his office and working with top media.  She speaks fluent Spanish. Little known fact: she was state championship cheerleader THREE TIMES. (This doesn’t surprise the clients she works with, because her energy level and enthusiasm quickly make her an MVP on her teams.)

Andrew Henrich, MS – Media Specialist

With his masters in management from Georgia State and his undergraduate in public relations, Wyoming-raised Andrew Henrich has a steady hand. And he uses it to create memorable, consistent, and resilient messages in social media, public relations, and video for clients in the energy, retail, technology and healthcare spaces. Andrew formerly worked in Greece with the Athens Olympic Committee, where he honed his skills in using new media to deliver high impact messages–and learned to speak fluent Greek.

Martin Humphrey, Senior Account Executive

Martin Humphrey is a successful public relations professional with more than eight years of experience in media relations and strategic planning. During his time with Fleishman-Hillard Inc., he worked with the corporate reputation practice where he successfully placed clients on FOX News,CNNMoney.com, Chicago Tribune, Forbes, Reuters and in several trade publications. He also worked with companies in the technology practice and developed strategic communications, case studies and video news releases.

Prior Fleishman-Hillard, Martin worked with the military project DVIDS (Digital Video and Imagery Distribution System) where he coordinated live satellite interviews for service members involved with the War on Terror, both in Iraq and Afghanistan.

Helga Ojinmah, Strategic Account Director

Prior to joining W2M as account manager in the energy and technology practice area, Helga served as Marketing Communications Manager for GE Capital Spacenet / Gilat Europe, Senior Account Manager at Alexander Ogilvy PR Worldwide, and Principal at Helios Communications Inc. Helga has served on numerous boards including TAG’s Diversity Society, WIT and Women in Technology International. Helga obtained a dual bachelors degree in French and German from the University of London and holds a Diploma in Export Management from the Institute of Export, London.

Mary O’Neill, MBA – Strategic Account Director

Mary O’Neill is an accomplished marketing and creative communications professional with extensive experience in consumer packaged goods, brand strategy and positioning, advertising as well as retail activation and customer management. She spent 15+ years at Coca-Cola and as Marketing Director at The Pantry, Inc. She also has an organizational development and learning background that allows the broad strategic marketing perspective to be transformed into leadership that “Gets Things Done”; from concept to execution in beverages, food, service, retail and hospitality. She has a passion for building people, cultures and business. Mary graduated from Boston College with a BA-Economics and has an MBA in Marketing from Wake Forest University.

Melanie Rusch – Accountant / customer service

Melanie is a Certified Public Accountant. She began her accounting career at a publicly traded biomedical company where she played an integral role in Sarbanes-Oxley 404 implementation, quarterly and annual audits and SEC compliance. She then moved onto an Inc. 5000 compnay, Purchasing Power where  helped establish and oversee the month-end processes and expansion of accounting operations to support the rapid growth of the company.

Maria Stephens – Account Executive

Maria (Yanovsky) Stephens was born in Petropavlovsk, Kamchatski and speaks fluent Russian. The Kennesaw State alum is a serial communicator and creative catalyst interested in energy, oil/gas and technology – She’s merged her interests in science and communications into a career in B2B PR. Maria is an award-winning photographer and writer, and a nationally recognized print & web designer. She is maximizing her skills in marketing, design, corporate consulting and social media at Write2Market.


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