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Newsmakers

Our core team is behind many of today's most intriguing business headlines.

We work with leading journalists and analysts to provide the meat behind the media stories--and get you engaged directly with today's top news authorities.

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Communicators

Our tuned, team approach to full spectrum publicity means big ideas make it into play.

How?

1) We work from your place of business so we know your dialect.

2) We use a proven methodology to create a trackable impact.

3) We have a rigorous approach to taking ideas through implementation into engagement with media that matters to you.

Leaders

New media marketplace leaders

Constant learning is one of our core values.

You'll find us at  industry and trade learning sessions almost every week.

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Personable

Face-time is important to our team, as well as our clients. Our team members work directly with clients to ensure the best results.

Our crew is well-versed in the industries we serve and we strive to provide a productive and fun experience!

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Innovative

Traditional media is important, but W2M also engages new media relations to provide faster, stronger and better results for our clients.

We use videos, blogs and social media platforms to cater to your specific needs.

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Informed and involved

Our team knows what it means to be engaged...

1) with the media

2) on social media

3) with your business drivers

4) with measurable results

Find out what a difference our approach makes.

Lisa Calhoun, MBA – CEO & Founder

Driven by a vision of a better marketing agency, Lisa has developed Write2Market into a global authority on creating recognizable industry leadership. She’s proud to have helped dozens of companies break their first Wall Street Journal article and reap the rewards of well-deserved recognition.

Relied on by top performing CEOs as their publicity council, Lisa is no stranger to entrepreneurship. She was raised in her family’s printing business and later pursued a degree in professional writing from Baylor University on National Merit Scholarship–while using her dorm fax machine to run a small ad agency. She graduated Summa Cum Laude in 1994 and later worked in financial services marketing with BBDO and Ogilvy Worldwide in Manhattan.

After 8 years of running fast-growth sponsorships, national events and trade journals in the financial services space, Lisa received her MBA from University of Texas with honors in 2003, the same year she launched Write2Market. The firm has been recognized by Wall Street Journal, Inc., Entrepreneur, and USA Today for its innovative approach to publicity. Lisa is also a frequent guest columnist, speaker and author, appearing at local business conferences as well as national speaking opportunities on a regular basis.

She is president of the Atlanta Chapter of Entrepreneur’s Organization, a global network of 7,000 entrepreneurs in 38 countries.

Gary Bevers – Vice President/Energy Services

From his Houston office, Gary Bevers is the former publisher of National Petroleum News and winner of Exxon’s PRIME Marketing Award of Excellence. A frequent contributor to OPIS, NACS, Sigma and other authoritative publications in the energy space, Gary Bevers serves as Executive Chair on the American Petroleum Institute’s Technology committee and leads Write2Market’s energy, oil and gas focus area from a strategic consulting perspective. He brings over 26 years of experience in upstream exploration, downstream petroleum marketing, and logistics technology to Write2Market clients.

Casey Fiesler, JD, MS – Senior Content Strategist

One of 15 recipients of the 2009 Burton Award alongside screenwriter David E Kelly and Supreme Court Justice Antonin Scalia, Casey is a master of many kinds of writing craftwork. Armed with a masters in computer science from Georgia Tech as well as a law degree from Vanderbilt, Casey brings a unique blend of  real-world technology and business sense to Write2Market content development projects. Poised to advise clients on a variety of topics, she’s an able writer whose capable blend of both business and technology powers marketing campaigns for major national brands.

Holly Frew – Director of Public Relations

Holly Frew broke the Haiti earthquake story to CNN and is well known to technology and healthcare reporters globally. A frequent contributor to Huffington Post, Holly is a social media hound, member of PRSA, and leads teams that deliver dynamic and ongoing results in the new era of multi-media public relations. She’s  particularly proud of creating relationships that network her clients into major media, and you can find stories she’d developed every day in major business news.

Melissa Grisham – Industry Leadership Manager

Melissa knows how to captain a sailboat, a cheerleading squad, and a media outreach operation. Graduate of the Florida State University communications school–one of the top five in the country–Melissa quickly moved into the offices of Senator Bill Nelson, D-FL, coordinating communications for his office and working with top media.  She speaks fluent Spanish. Little known fact: she was state championship cheerleader THREE TIMES. (This doesn’t surprise the clients she works with, because her energy level and enthusiasm quickly make her an MVP on her teams.)

Andrew Henrich, MS – Media Specialist

With his masters in management from Georgia State and his undergraduate in public relations, Wyoming-raised Andrew Henrich has a steady hand. And he uses it to create memorable, consistent, and resilient messages in social media, public relations, and video for clients in the energy, retail, technology and healthcare spaces. Andrew formerly worked in Greece with the Athens Olympic Committee, where he honed his skills in using new media to deliver high impact messages–and learned to speak fluent Greek.

Mary O’Neill, MBA – Strategic Account Director

Mary O’Neill is an accomplished marketing and creative communications professional with extensive experience in consumer packaged goods, brand strategy and positioning, advertising as well as retail activation and customer management. She spent 15+ years at Coca-Cola and as Marketing Director at The Pantry, Inc. She also has an organizational development and learning background that allows the broad strategic marketing perspective to be transformed into leadership that “Gets Things Done”; from concept to execution in beverages, food, service, retail and hospitality. She has a passion for building people, cultures and business. Mary graduated from Boston College with a BA-Economics and has an MBA in Marketing from Wake Forest University.

Maria Stephens – Industry Leadership Specialist

Maria (Yanovsky) Stephens was born in Petropavlovsk, Kamchatski and speaks fluent Russian. The Kennesaw State alum is a serial communicator and creative catalyst interested in energy, oil/gas and technology – She’s merged her interests in science and communications into a career in B2B PR. Maria is an award-winning photographer and writer, and a nationally recognized print & web designer. She is maximizing her skills in marketing, design, corporate consulting and social media at Write2Market.

Danielle Truesdale – Manager/Customer Service

Most clients hear Danielle Truesdale’s pleasant voice on a regular basis. As Manager of Customer Service, she makes sure back office operations run smoothly for our clients and our team. With work spanning from New York to Atlanta to overseas, her job is creating the harmony that lets industry leaders get the attention they deserve without “a lot of hassle.”

Jean-Luc van Hulst – CFO

An entrepreneur whose former companies include software development  firm Finalist as well as software development operations in China and the Netherlands, Jean-Luc van Hulst brings a strong background in financial and technical operations to Write2market. Additionally, his abilities to dovetail the latest in technology, cloud service and custom software  keeps our clients on the leading edge of what’s capable in today’s technology-empowered publicity services.