Jean-Luc Vanhulst

President
A tech entrepreneur with over twenty five years of experience, Jean-Luc started his first software development company Finalist.nl in the Netherlands in 1988, raised venture capital in 2000 and eventually sold it in 2010. Jean-Luc joined Write2market in 2010 intrigued by the combination of PR and content marketing that Write2market was pioneering. He has been instrumental in creating a more metrics driving approach that keeps up with the latest developments in CRM and lead generation. His insights into how to dovetail the latest in technology with top-notch storytelling keeps our clients on the leading edge of what’s possible with their public relations and marketing program. He is a marathoner, distance cyclist and avid explorer of new marketing tools.

Paul Snyder

Vice President, Healthcare
Paul has fifteen years of experience on the front lines of fresh, effective communication strategies that build businesses. He has 10 years of experiencing leading teams to communication successes in an agency setting. Before joining W2M, Paul was Director of Development for the business school at Mercer University, where he was responsible for fundraising and board development. He graduated from Ohio Wesleyan University with a degree in economics. In a previous life, Paul was a golf professional and played as a full-time pro. He’s also an avid trout angler and founding member of the band Whoa Nelly (2001). Connect with him at the golf club, on the water or at the music hall--your choice!

Ben Mitchell

Account Director
A creative marketing strategist, Ben brings 13 years of experience to W2M, where he builds awareness for our retail and technology clients. In a previous life, he worked for Lowe and Grey in New York where he led clients such as GMC Truck, Nokia, Canon, Hess and P&G. Before joining W2M, Ben immersed himself into the Atlanta tech startup scene, co-founding Brinktop technology and later contracting for other local startups. Ben is an avid film buff, world traveler and golfer.

Carla Etheridge

Senior Account Executive
Before joining Write2Market, Carla worked in nonprofit communications at one of the world’s leading theater venues where she worked with artists ranging from Alice Cooper to Colbie Caillat. Though a Gator fan and Floridian at heart, she enjoys all that Atlanta has to offer including hiking, the beltline, concerts/entertainment, and brunch. Carla is a member of Atlanta PRSA and a volunteer at Trees Atlanta.

Marilyn Gerber

Media Relations
Marilyn is a veteran PR professional with experience in B2B programs, for startups and mature companies alike. She has represented clients in a variety of industries, including healthcare, AdTech, EdTech, digital media, retail and more. Among Marilyn’s strong suits is media relations. Through strategic publicity programs, she has helped secure coverage in outlets including Bloomberg, CNBC.com, Financial Times, FastCompany, Forbes, MarketWatch, The New York Times, Reuters, TechCrunch, U.S. News & World Report, VentureBeat, The Wall Street Journal and The Washington Post, as well as dozens of important industry and vertical trade outlets. In addition to media placement, Marilyn is a writer/editor, and helps arrange conference participation/speaking engagements and award submissions for clients. Marilyn has a B.S. degree in Journalism, with a minor in Business Marketing, from the University of Maryland. When she’s not pitching journalists, she likes watching NFL games and other sporting events. She practices yoga avidly and is a wine aficionado – although not at the same time.

Emily Simpson

Account Executive
Emily joined the write2market team after moving from Jacksonville, Florida, where she was a staff writer for a local culture magazine. She also ran a local craft espresso bar where she worked alongside a contracted agency to create content for in-house marketing campaigns. Needless to say she is a sucker for creative, informational content. Emily received her degree in Philosophy from the University of North Florida and uses it to add an interesting perspective to every project. Her hobbies include cooking, running and riding on the back of motorcycles.

Steve Lashley

Brand Strategist and Copywriter
Stephen Lashley is a Wordsmith and Brand Strategist who has built his career building connections for businesses like yours. He focuses over twenty years of professional experience to create solid brands for a variety of B2B clients, including industry leaders such as UPS, Allscripts, Benjamin Moore Paints and Bax Global. Stephen's expertise lies in honing heavy concepts into a simple value that identifies with a prospect’s needs. It’s a specialty that drives behavior into action—regardless of the complexity of the subject matter. Stephen’s experience covers a wide range of industries including Healthcare IT, Telecommunications, Defense and Government, Traditional IT, Legal, Supply Chain/Logistics, eProcurement, eLearning, Software (Cloud Applications, Agile Development, Mobile--just to name a few), Human Resources, Financial Services and various B2B Consultancies.

T.J. Lane

Peabody & Emmy Award Winner, Former CNN
T.J. Lane is an Emmy Award winning journalist with 20 years of experience telling some of the world’s top stories. He joined the Write2Market team from CNN, where his credits include coverage of the Centennial Olympic Park bombing, the events of September 11, Hurricane Katrina, the Indian Ocean tsunami, and the Arab Spring among others. His ability to deconstruct complex business, technological, and medical topics and present them in a succinct way has earned him multiple Peabody, National Headliner, DuPont-Columbia, and Emmy awards. With a wide variety of interests and experiences, T.J. applies an interdisciplinary approach to problem solving and storytelling. He holds a Bachelor of Science in telecommunication from University of Florida and a Master of Business Administration from Georgia State University. Now T.J. is telling another important story: yours.

Lisa Calhoun

Founder / Chief Strategist
Lisa is an experienced entrepreneur who has helped companies create over $1B in value, including through capital raise, exits to strategics such as Google, Epicor, UPS and NCC, and graduating to private equity. She has personally coached over 100 tech-related startups since founding Write2Market in 2006. She is proud the agency is recognized among the Top 10 Agencies in the United States for Startups and among the 100 Strongest Agencies in the United States. Lisa has been recognized as a national Female Entrepreneur of the Year by the American Business Awards. She is a weekly columnist at Inc. Magazine. Her books include How You Rule the World: A Female Founder's Survival Guide and The Content Marketing Field Guide. Hobbies include golf, running, cycling and learning Dutch.