Better enterprise web content management

If you’re reading this, you’ve probably just embarked on a web site redesign project, and you’ve given some thought to the copy and the content development.

It pays directly in the performance of your site to write precisely what you need to communicate. This paper covers a proven management approach to enterprise content management (ECM) projects that is not based on any particular software. If you’ve chosen your CMS or are using something home grown, this approach will still help you discover:

• How to sleep at night because your web content project is performing

• How to figure out how many writers and editors you need

• How to avoid common mistakes in managing enterprise web site projects using the S.I.M.P.L.E.^© enterprise web content methodology created by Write2Market, the company behind successful Fortune 500 enterprise content projects

• Why Vignette, Interwoven, and other CMS systems aren’t foolproof—and how you can minimize your risks when using them

• Strategies for proactively managing scope creep and stakeholder concerns