How do you get started in social media?

Segment the audience, identify where they are, post regular, relevant content . . .

Traditional advertising channels are being cannibalized as people become their “own publishers” using the power of social networking platforms. The middle man—or traditional publisher—is becoming less important. Media is in real trouble—525 titles closed last year, another 90 this year so far. But that’s their problem. All you need to do is re-align your budget.

Breeze through the presentation to discover:

Social media spending trends

If your company belongs in social media

Ways to track ROI

How to dip your toes with an entry-level social media campaign

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