QA Symphony Hits A Strong Public Relations Rhythm

Agile Software Testing Platform Starts 2015 with a 33% Spike in Organic Web Traffic and 29% Increase in Qualified Leads Thanks to Public Relations, Content Marketing & Social Strategy

Consistent public relations message strategy backed up with content development helps QASymphony turn their story into sales.

The Problem

QASymphony is ready for a big year. The agile software testing platform took on a new CEO during the second half of 2014 and raised and $2.5MM in venture funding at the beginning of 2015.

“One of our main areas of focus going into this year is to really build on our sales and marketing efforts,” explained CEO Dave Keil. QASymphony doubled their team in 2014 and relies on extra marketing support to meet their aggressive growth goals going into the new year. The Atlanta-based software company turned to tech public relations and marketing firm Write2Market to help them turn their stories into sales.

The Insight

“A big part of creating industry leadership is showcasing all of the ways your clients already lead within their areas of expertiseWe did this by working with QASymphony to consistently create and deliver high quality, keyword-optimized educational content right from the start for their blog and social,” explains Lindsay Trinkle, Senior Account Executive at Write2Market. “It’s really exciting to work with clients like QASymphony who have a strong expertise in their field and see that impact on their bottom line, especially in such a short time period.”

The Solution

Write2Market worked together with QASymphony to put together a holistic marketing plan using proven techniques. We started with message strategy and from that work on story development on a regular calendar. These stories are the foundation of our media outreach. They also serve as a basis for conference and trade show opportunities and the heartbeat of social media. Backing it up, we support the team with consistent content marketing to raise the bar across several channels.

The Results

“Working with Write2Market on our content and social strategy has been a great experience,” says Elizabeth Diaz-Esquivel, Marketing Manager at QASymphony. “Not only have they produced high quality content, but the strategy driving the effort has been impressive.”

The strategy and content has produced real results.

QASymphony saw a nearly immediate 33% spike in organic search traffic in the first month that they implemented their new content marketing strategy.

They also began a strategic social strategy including weekly social pushes, getting the whole team involved in their social outreach, which led to a whopping 280% increase in their inbound website traffic from social media.

And while increase in website traffic is great, at Write2Market, we’re always asking the important question — is that traffic converting? For QASymphony, the answer is YES! Their content marketing efforts have helped them achieve a 29% increase in free trial sign-ups over the past month.

Ready for a similar success? Our tech public relations team would love to hear from you!