The Business Case For Blogging: Atlanta Public Relations Firm Survey Reveals Surprising Statistics

ATLANTA, Ga. – January 16, 2006

Initial results of the “Business Case For Blogging” survey by Write2Market show that over half of business bloggers report closing sales through leads they receive through their blog. This statistic, along with other surprising results, paints an unexpectedly rich landscape of sales opportunities for businesses that blog.

“The Business Case for Blogging,” a survey conducted by Write2Market, a leading national provider of custom business writing services, reveals surprising initial results:

• Over half of business blogging respondents report closing sales through leads they obtained solely through their blog.
• Over 70% report receiving qualified leads regularly through their blog.
• Over 20% report receiving more than 20% of their business leads overall through their blog.

The survey is still gathering significant results. Business bloggers and other interested parties are invited to take the survey. Results are instantly available to all survey takers. The survey is available at:

http://www.surveymonkey.com/s.asp?u=781411641550

“It’s important that more business bloggers weigh in on this survey and share their experiences,” says Lisa Calhoun, lead writer at Write2Market. “Write2Market launched this survey to help our clients understand what business blogs can and can’t do for them. Over 4% of the Fortune 500 have corporate blogs. Many professional services firms author popular blogs. Now that the marketing channel is maturing, it’s critical to quantify the real results that businesses of all sizes can anticipate from their professional blogging activities.”

In its first week, the Business Case for Blogging survey has been featured in several popular business Web sites, including:

• BlogSavvy – the number one professional blog consulting site
• Diva Marketing – A site by Bloomberg Marketing
• StraightTalkPR – A site by Davidoff Public Relations