There are even more advantages than simply reducing overhead to using a local public relations (PR) agency.
Top 3 Benefits of Accessible Public Relations (PR) Firms
- Local public relations (PR) firms have shorter on-boarding periods. Energy, technology and healthcare public relations (PR) accounts are known to have longer on-boarding periods. Regular in-person working sessions allow the team to absorb corporate language, the philosophy, objectives and the culture of your organization. That’s why W2M works on-site with all of our publicity clients.
- Regular on-site meetings and face-to-face accountability from your public relations agency. Meeting face-to-face streamlines communication, increases accountability and improves performance. Our public relations professionals also note that storylines often surface in casual on-site conversations that otherwise might have been missed.
- Public relations firms can report on results in person and get feedback fast. This may be old-fashioned, but at our public relations agency we find it’s great to look our clients in the eye and tell them exactly how well it’s going. Our public relations reporting sessions become engaging conversations that allow for regular optimizing and retooling of the publicity program.