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Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

Model

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

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Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

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CEO Michael Nark on CNBC

Our CEOs are true industry leaders--eager to share their expertise with the news media. Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

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Asha Chaudhary on RugNews.com

Jaipur Rugs CEO shares perspective in monthly column with top industry publication.

(Click on image to read and share the article).

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Industry Leadership

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.

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Inc. Magazine panel with Write2Market Write2Market CEO Lisa Calhoun at the Faster, Better, Stronger panel in Atlanta.

Slide 14

E-Commerce CEO in Forbes

Forbes covers e-commerce leader Sean Cook, CEO of ShopVisible.

(Click on image to read and share the article).

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Metadigm CEO on Triple A Methodology Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

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Atlanta public relations agency is a "perfect partner" “If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.” — Dave McMullen, Owner and President of redpepper.

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National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

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CEO Scott Weiss in IBD

Executive development company Speakeasy shares success strategies with Investor's Business Daily.

(Click on image to read and share the article).

Slide 13

The Secret to Powerful Technology PR Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

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C5 on 11Alive

We get great local organizations the TV coverage they deserve.

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

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Speakeasy CEO on Industry Leadership Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

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Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen have selected the technology PR firm as "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

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Proactive Industry Leadership InnLink LLC CEO Kristin Intress discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable and gets results.

Creating Recognizable Industry Leadership

You know when you’re the industry leader. The problem is, not everyone else does. Because others don’t know about your strengths, without the validation of recognizable industry leadership  you may  miss:

1. Sales opportunities
2. Engagements to speak at the big conferences
3. Invitations to educate analysts, bloggers, and thought leaders in your field
4. Major stories in your industry where you and your team should have been interviewed before they published the piece
5. Talented potential team members who want to work with the best — but haven’t found out about you yet
6. Profit margin — the “best” company in any field has less price pressure than those in the middle of the pack

Why you need recognizable industry leadership

Your investment in recognizable industry leadership conveys substantial and lasting advantages.

• Bigger and better business development opportunities because of your relevant exposure, like when Write2Market’s client Mycelx was invited to give their sales demonstration on CNN
• Making price (and pay) less relevant because of the prestige of your organization
• Attracting A+ employees

The Write2Market Triple A Industry Leadership Methodology

Our proven, proprietary methodology makes your leadership recognizable for your potential clients and partners. We call it “Triple A  Industry Leadership,” and it rests securely on the 3 A’s:

1. Access. This means access to the decision makers in your target audience through trade shows, conferences, bloggers, and analysts who are creating the conversations and comments about how your business is developing . It’s access to speaking, creating relevant webinars, and getting in front of “the right folks.” It’s all about who you know–and we can help you know the right “who’s” to help you grow. How many conferences are calling you to the stage today?

2. Awareness. Get in front of your buyers—and make it hard for your competitors to compete. Awareness these days is more than just trade journals, television and business press—social media is also an awareness opportunity for your business, and we can help you take advantage of it with a custom awareness program. Maybe it’s more frequent mentions in the Wall Street Journal, Financial Times, or Bloomberg.  Maybe it’s regular columns in your industry’s top trade journals and blog sites. Perhaps its time your message made it to television. We can even help write the book--our author services team makes it easy for your CEO to  publish the book you’ve been dreaming about. Our “awareness program” helps you create the right environment for your sales team to deliver the message to a warm and receptive audience.

3. Awards. Accolades take time—but they’re worth it when it comes to meeting potential new buyers and partners at exclusive industry awards ceremonies and events. Often the award itself is not the point—it’s the company it puts you in, like when Write2Market helped Mansfield Oil win not only a top Infoweek 500 Award in energy, but also a CIO 100 Award, clearly differentiating the $5.2 billion dollar firm from a bevy of would-be competitors on the basis of superior technology.

Are you an unrecognized industry leader?

Get the attention you deserve. Contact us today about how our Triple A approach can assist you to achieve positive public relations.

Samples from W2M’s Atlanta public relations team:

• Energy public relations lands Prenova above the fold in USA Today
• Energy public relations efforts land Mansfield Oil on Fox, CleanSkies
• Fortune 500 Pay Attention: MyCelx shares knowledge, captures market share
• Write2Market Heavy Industry Public Relations Penetrates Core Market
• LegalTube Reaches Customers With Blogs, Social Media
• Sales writing for Case-mate brightens billboards in Dubai, London
• Ghostwriting and author services