Scott testimonial

The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.
connie on cnn

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

Michael on CNBC

CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

scott weiss

Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.
No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

Triple A

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Lisa video

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.
Doug Haugh

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

one to watch

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Office Arrow

Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Rob Shively

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.
Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.
Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.
Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.


What Sets Apart The Best Content Development

What Sets Apart The Best Content Development

In a world where:

  • Hundreds of thousands of “wanna-be” writers enter the job market annually
  • AND many of them are willing to work without pay
  • AND the Internet globalizes the industry (India speaks English as a first language, for example)

writers who want to rise to the top are going to have to look for ways to reinvent writing—new and improved for 2010. One of those ways is by becoming a content development guru and paying attention to “source work.”

Unique content is still grounded in source work

Source work is such an old fashioned term that when if you Google it, you’ll find no links on the first page that are thematically relevant. That’s surprising. Back in the ‘70’s, when I had the joy of hanging around press rooms and breathing in the last exhalations of hot lead type, source work was the kind of thing editors screamed at writers about. That one phrase meant a host of things, including relevancy, accuracy and immediacy.

Develop knowledgeable content with real research

In 2010, writers who want to land on the top of the heap need to do their source work. In the content development meritocracy writers live in, better content is the only currency. Real research is one way to tilt the topics in your favor, by covering them with more care.

Why will this be a winning 2010 copywriting strategy?

  1. The Internet delivers lots of “information,” less knowledge.
  2. Much of what is posted is banal, bland and baloney. (Think: white papers written to sell, not teach—and these are often cited.)
  3. There’s more posting every day.

>>Next: Trend #4: Break and re-build the rules . . .

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