|Event Start Date:|
October 1, 2022
|Event End Date:|
October 1, 2022
Becoming the Expert: Creating Recognizable Industry Leadership for Your Firm
When you market professional services, your people ARE your product. That presents unique challenges and opportunities in marketing. Industry leadership expert, founder of the Industry Leadership Summit, and CEO of Write2Market, Lisa Calhoun has 15 years of experience helping companies scale their message in a way that impactsthe bottom line. She uses dialogue and direct examples plus lots of audience engagement to create a facilitate a learning environment where EVERYONE in the room learns, shares and teaches from experience.
Attend this interactive, hands-on workshop to learn:
- The 9 ways of mattering–unique techniques that all professional services firms can use to showcase their expertise. Which is right for your firm? Find out!
- What should Principals and other firm leaders to do to dramatically increase our sales pipeline? We’ll discuss social media, LInkedIn and speaking engagements, as well as creating a culture of communication.
- How to choose what one thing to be famous for, when your culture is built on orchestration?
- How do you position your firm as an expert in multiple areas? Many of us have multidisciplinary firms as well as expertise pertaining to our employees or the technology we use–how does that impact your marketing message architecture?
You’ll come away with practical apps and direct solutions you can implement next week. You’ll also learn from other attendees as well as our speaker several ways to create a successful plan moving forward!