Event Start Date:
December 16, 2019
Event End Date:
December 16, 2019
Event Venue:
Atlanta Technology Park

Lunch & Learn: Create Your 2020 Marketing Plan!


In this Lunch & Learn workshop, we will work together on creating your practical marketing plan for 2020, starting with some goal-setting and broad strokes for the whole year, and then zooming in on the tactical steps for the first quarter to get you ready to rock your 2020 marketing!

This session is hands-on, so we recommend you spend some time thinking about goals before the session. Bring your laptop and/or pen and paper!

1. 2020 marketing goals

What are your goals for 2020? how will you (or your boss) measure your success? Are you aware of your sales goals? Company goals? It’s hard to create any time of ‘campaign’ and measure success without goals.

Are your goals SMART, i.e. can you influence the goals with marketing? And do your goals support the sales and company goals?

2. How was 2019?

Did you have goals for 2019, and if so, how did you do? Did you miss, meet, or exceed your goals? What was the best campaign, and what was a waste of time? What was the most expensive goal, and which was the best value?

3. From goals to tactics

Taking the lessons learned in 2019 and your 2020 goals, we’ll work on translating those goals into tactics across channels.

4. Let’s make Q1 2020 concrete

We have goals for 2020 and the broad outlines across channels. Now let’s make it practical for the first three months of the year, so you’re all set to rock it from 1/1/2020!

This session is lead by Jean-Luc Vanhulst, President of Write2Market, an Atlanta-based marketing & PR agency. Jean-Luc is an entrepreneur and marketer with more than 20 years of experience in technology and marketing.


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Date/time: 12/16/2019 - 12:00 pm - 2:00 pm

Atlanta Technology Park