Event Start Date:
April 12, 2021
Event End Date:
April 12, 2021
Event Venue:

Kennesaw State University’s Center for Sustainable Journalism presents the 8th annual SoCon conference. The CSJ is dedicated to new models for ethically sound, financially sustainable journalism, launching experimental projects to test ideas and provide value to the community. SoCon14 features 18 sessions emphasizing content and social media, including “Posting With a Purpose: Building Sales Pipeline Through B2B Social Media”.

How do you run a successful B2B social campaign that builds leads?

Communicating with consumers has its challenges, but when your audience consists of other businesses’ decision makers, a whole new level of complication arises.  Join Write2Market CEO, Lisa Calhoun, as she leads you through the steps to conquer the social sphere with an effective social lead generation program. Attendees will leave armed with proven tactics to boost their company’s social footprint with the use of Twitter, LinkedIn and strategic blogging. You’ll see case study examples of social pipeline development campaigns and learn which tools can help you automate and scale your campaign.

Register NOW for  Socon14
!

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Date/time: 02/22/2014 - 8:00 am - 4:00 pm

Location
Kennesaw State University