Technology companies are different—and their pursuit of attention has to be different too. Our Technology PR practice is unique on this planet, and has been informed by deep experience with companies at all stages of development, from billion-plus global powerhouses to VC and angel darlings. We could fill a book with stories of helping great companies make their destinies—but you’d get bored reading something that long.
It’s the story of George Yu, who dropped by our office with a big dream on Friday around lunch. He showed us the Bluetooth sensor platform he’d invented—and even machined in his Chattanooga lab after an angel round from CRF.
Our team leaned in, learning the tech, twirling the accelerometer. Time stood still, but we got hungry and sent someone for burritos after a couple hours. Meanwhile, tireless and inspiring, George painted his vision of being the world’s senor platform. He shared that before that world could happen, he needed some customers for Christmas, 3 weeks away.
Burrito greased fingers signed the contract to bring our team on his team. One of our people started cell phone dialing like a maniac, trying to set up opportunities in the precious few days left before Christmas. Editors in New York were more chill than usual–it was blizzard season and hard to find anyone in the office.
One week later, winter storm ice squeaking under their sneakers, George and one of our Write2Marketeers braved their way to one of the top gadget/technology writers in the US, who was sitting out the storm in his home. It was another frigid stop on a Media Tour we organized in just a few days.
New York Times and Forbes writer David Pogue’s kind commentary on NODE was instrumental in propelling it to the top of the FORBES Christmas gadget list, and George had his best December (and January) ever. (Now I can pay you, he commented.) A shot in the arm is one thing, but Variable Technology, just like your company, needs regular recurring revenue. Even while the product is in development, people have to get paid. So just a few weeks later, we crashed CES, the Consumer Electronics Show.
Two of George’s Write2Market team worked day and night alongside the Variable Tech team in Vegas, turning in over 30 global media interviews. Forbes called NODE among the “Best of CES,” and NBC, CNN Money and Engadget put George on TV. Sales? Oh yes, January was a record month too for revenue. And not bad for shaking a venture types from the bushes, either.
George’s story continues. As we help tell his story, we use all the timeless tools of bards, a blend of brains, real media brawn, connections, compassion, and an unrelenting need to tell the right story to the right people.
Please erase everything anyone has ever told you about tech PR. Don’t believe in press releases too much. Twitter’s great, but it can’t take care of your bottom line, no matter how well done. Forget all tricks. You need feet on the street telling your story in all the many relevant media where today’s tech connects with cash.
If you want relentless energy, experience and commitment to bring your company more customers—the kind of passion that can take you from angel to acquisition—we’re the right firm for you. We don’t call it PR. We call it creating recognizable industry leadership.
Download the white paper From Angel to Acquisition to learn how to increase your value.