Audit your current content marketing
Find top opportunities and celebrate the strengths in your current approach, including an audit of messaging from the competition.
Conduct a key influencer study
Uncover the media properties, conferences and blogs that can add power to your program through greater distribution, inbound links and thought leadership influence.
Light up your social influence
See how your inbound leads are generated across LinkedIn, Twitter and more–and use these metrics to influence approach intelligently.
Lead Generation Plan
Project leads drive quarterly, based on a realistic and metric-driven understanding of where you are today, and where you can be.
Calendar your editorial content and blog
Seed your stories across all the effective channels for you, from webinars to video, from white papers to social media.
Visualize the results you are driving–see at a glance how your content is performing for you across channels (even the phone).
Our Collaborative Content Marketing Strategy
We can help you deliver an amazing content marketing program that truly connects your stories to your sales. But we don’t have to do it all—we can design a custom program that gives you the boost your company needs.
Our content marketing programs differentiate themselves by using coaching, content development support, marketing automation implementation and metrics — working together to help move your culture in a measurably more content friendly direction. We work with your team in order to create impactful campaigns and initiatives that everyone can get behind.
It’s never just about the writing or the marketing automation system — it’s the interplay of your industry, your thought leadership, your team, and the technology you’re using. We’ve been covered in the Wall Street Journal, Wired, and Fast Company (among others) for driving results through content marketing. Many of our clients site multi-million dollar increases in pipeline thanks to our work together.
Let our top writers trained in tech industries help take the headache out of content development.
Creating video assets for your company, like product demos and customer testimonials, help you share your story.