Triple A Industry Leadership Methodology®
What the three A’s stand for
1. Access. We deliver access to the decision makers in your target audience through getting you speaking opportunities and media tours at trade shows, conferences, and your own events.
2. Awareness. This second pillar of our Triple A Industry Leadership® is all about mindshare. Not just any headlines, content marketing campaigns, blogs or news appearances will do—we only want the ones that move the dial for your sales team.
3. Awards. Often the award itself is not the point—it’s spending the evening with the right people or gaining social proof to validate your claim to being the best. For example, when Write2Market helped Mansfield Oil win not only a top Infoweek 500 Award in energy, but also a CIO 100 Award, it helped to clearly differentiate the $5.2 billion dollar firm from a bevy of would-be energy competitors on the basis of superior technology. Our Atlanta PR firm finds those few “big” awards that make a meaningful difference in your industry, and helps you get the recognition you deserve in a room full of other leaders.