Core Values Set Industry Leadership Publicity Tone
Reputation is built from the inside out ⎯ layer by layer. We’ve learned that you work from a solid core to earn the perception you deserve in your industry.
It’s no different in our work, where we make our reputation through building better reputations for other companies.
We’ve found these three core values help us be of greatest service:
The first rule of the storyteller is to tell the right story. We gather the truest tale—the one that cuts through the clutter—by listening closely to every point of view. We listen to each other. We listen to the world. We pay attention to what the other is saying, and listen beneath that to understand the meaning. With attentive listening, we are able to connect the dots that others miss, and create a path up cliffs others could never climb.
For us, learning is the only constant. There’s always a better way, and we’re always curious to find it. We ask WHY by nature—why this product, why this choice, why this story, why this industry. The passion to learn and grow fuels our desire to hear the next story, craft the next headline, explore the next technology horizon, and share that knowledge through our work so others can also be enlightened.
We change the world one story at a time. We are “being the change” we want to see in the world, and using reputation building as our tool kit to shape destiny.
No one has to tell a Write2Marketeer what to do—he or she is already doing it. This action-bias puts us far ahead on the journey of telling true stories, and gives our clients head starts with media. In our leading, the complementary arts of listening and learning shape a fuller destiny for our clients. Their calling to industry leadership is clarified and brought closer through our efforts.
Interested in joining a team that puts these values in this order? See if we have any pr and media jobs open.