Our Team

Jean-Luc Vanhulst

A tech entrepreneur with over twenty five years of experience, Jean-Luc started his first software development company Finalist.nl in the Netherlands in 1988, raised venture capital in 2000 and eventually sold it in 2010. Jean-Luc joined Write2market in 2010 intrigued by the combination of PR and content marketing that Write2market was pioneering. He has been instrumental in creating a more metrics driving approach that keeps up with the latest developments in CRM and lead generation. His insights into how to dovetail the latest in technology with top-notch storytelling keeps our clients on the leading edge of what’s possible with their public relations and marketing program. He is a marathoner, distance cyclist and avid explorer of new marketing tools.

Paul Snyder

Vice President, Healthcare
Paul has fifteen years of experience on the front lines of fresh, effective communication strategies that build businesses. He has 10 years of experiencing leading teams to communication successes in an agency setting. Before joining W2M, Paul was Director of Development for the business school at Mercer University, where he was responsible for fundraising and board development. He graduated from Ohio Wesleyan University with a degree in economics. In a previous life, Paul was a golf professional and played as a full-time pro. He’s also an avid trout angler and founding member of the band Whoa Nelly (2001). Connect with him at the golf club, on the water or at the music hall--your choice!

Carla Etheridge

Senior Account Executive
Before joining Write2Market, Carla worked in nonprofit communications at one of the world’s leading theater venues where she worked with artists ranging from Alice Cooper to Colbie Caillat. Though a Gator fan and Floridian at heart, she enjoys all that Atlanta has to offer including hiking, the beltline, concerts/entertainment, and brunch. Carla is a member of Atlanta PRSA and a volunteer at Trees Atlanta.

Casey Stokes

Senior Account Executive
Casey earned his BBA in Marketing from the J. Mack Robinson College of Business at Georgia State as well as an AS in Recording Arts from Full Sail University. Before coming to Write2Market, Casey spent the last 12 years working with Atlanta-based businesses and startups in various roles including business development, marketing, project management and process development. From complex fundraising rounds to the successful sales of businesses, Casey has experience navigating the many challenges and opportunities faced by growing companies. He enjoys hiking, camping or a good Heinlein novel to relax.

Victoria Jackson

Jr. Account Executive
Victoria graduated from Auburn University in 2018 with a major in Communication and a minor in Marketing. Although she was raised in South Florida, she was born in Alpharetta, GA and grew up an Atlanta Falcons fan. She was previously an intern for Coca-Cola Studios, an internal video department for the Coca-Cola Company, while still in college. Some of her hobbies include reading, listening to podcasts, and video editing.

Loki the PR Poodle

Content Hound
Loki, the trickster god & W2M receptionist. Like any good trickster, he sometimes aids those around him and other times is busy being mischevious. Diligently guarding the office against anyone wearing a hat, Loki will be the first to greet you when you come visit. When not greeting guests Loki sniffs out topics to inspire compelling content. Pulling double duty as both receptionist and content hound can be exhausting. Loki is always up for a short break outside if you feel the same and would like to join him!

Marilyn Gerber

Media Relations
Marilyn is a veteran PR professional with experience in B2B programs, for startups and mature companies alike. She has represented clients in a variety of industries, including healthcare, AdTech, EdTech, digital media, retail and more. Among Marilyn’s strong suits is media relations. Through strategic publicity programs, she has secured coverage in outlets including Bloomberg, CNBC, Fast Company, Forbes, The New York Times, Reuters, TechCrunch, U.S. News & World Report, VentureBeat, The Wall Street Journal and The Washington Post, as well as dozens of important industry and vertical trade outlets. Marilyn has a B.S. degree in Journalism, with a minor in Business Marketing, from the University of Maryland. When she’s not pitching journalists, she likes watching NFL games and practicing yoga.

Steve Lashley

Brand Strategist and Copywriter
Stephen Lashley is a Wordsmith and Brand Strategist who has built his career building connections for businesses like yours. He focuses over twenty years of professional experience to create solid brands for a variety of B2B clients, including industry leaders such as UPS, Allscripts, Benjamin Moore Paints and Bax Global. Stephen's expertise lies in honing heavy concepts into a simple value that identifies with a prospect’s needs. It’s a specialty that drives behavior into action—regardless of the complexity of the subject matter. Stephen’s experience covers a wide range of industries including Healthcare IT, Telecommunications, Defense and Government, Traditional IT, Legal, Supply Chain/Logistics, eProcurement, eLearning, Software (Cloud Applications, Agile Development, Mobile--just to name a few), Human Resources, Financial Services and various B2B Consultancies.

T.J. Lane

Peabody & Emmy Award Winner, Former CNN
T.J. Lane is an Emmy Award winning journalist with 20 years of experience telling some of the world’s top stories. He joined the Write2Market team from CNN, where his credits include coverage of the Centennial Olympic Park bombing, the events of September 11, Hurricane Katrina, the Indian Ocean tsunami, and the Arab Spring among others. His ability to deconstruct complex business, technological, and medical topics and present them in a succinct way has earned him multiple Peabody, National Headliner, DuPont-Columbia, and Emmy awards. With a wide variety of interests and experiences, T.J. applies an interdisciplinary approach to problem solving and storytelling. He holds a Bachelor of Science in telecommunication from University of Florida and a Master of Business Administration from Georgia State University. Now T.J. is telling another important story: yours.