After years of experience with water treatment for the food and waste treatment industries, Ecologix Environmental Systems adapted its technology for the fracking industry. Engaging Write2Market brought widespread media attention for this revolutionary process, including Bloomberg BusinessWeek, Fortune, Environmental Leader, E&P Magazine, The Wall Street Journal, Houston Business Chronicle, NPR and the Fox Business Network. Ecologix reported a 300% spike in website traffic, a 600% increase in referral traffic, a 400% increase in video views, a 200% bump in blog traffic and multiple inquiries about investment opportunities in the company when some of the national press came out, like the Wall Street Journal article. CEO Eli Gruber is now frequently contacted by organizers of some of the world’s most important trade shows, including NAPE and CIGMAT, to present his views, all of which puts Ecologix squarely on the map as an industry leader in an brand new market space.
Exide Technologies, a global giant in the stored power industry, sought Write2Market’s support in growing media interest for its products and the company. As part of this industry leadership campaign, W2M helped Exide gain national media attention at AAPEX, one of the world’s largest automotive aftermarket and supplier events. Over 3 days, W2M arranged 21 media briefings, resulting in multiple stories – print and video – about the company’s new VORTEX battery. W2M later arranged a New York media tour for Exide CEO Jim Bolch, featuring briefings with Reuters, Bloomberg News, Financial Times and a live appearance on Varney & Co., the highest-rated show on the Fox Business Network.
One week after marrying Variable Technologies’ revolutionary NODE sensor device with W2M’s passion to tell his story as an industry leader in mobile sensor technology, inventor George Yu was sitting face-to-face with the world’s most influential tech media, including David Pogue of the New York Times, Steven Levy of Wired, and reporters from Popular Mechanics and CBS News. The results were almost instantaneous – with NODE earning a spot in Pogue’s coveted 2012 Holiday Tech gift guide in Forbes. Soon after, W2M took NODE to the world’s largest tech trade show, the Consumer Electronics Show (CES) in Las Vegas with a guerilla PR campaign. Variable Technologies didn’t have booth space at CES, but between pre-planning and hustling, W2M arranged over 40 media briefings, dozens of media placements, and high praise from NBC News, CNN, Forbes and GigaOm. Since engaging W2M, NODE has earned over one million tier-one and tech media impressions.
LEC is a 41-year old global operation, providing lightning protection with proven proprietary technology in 60 countries. The company engaged W2M to help establish a stronger stance as the industry leader in lightning protection. Some highlights from their industry leadership campaign include national television exposure, recognition at a global level with the Platts Global Energy Awards, and ongoing case study and blog exposure. LEC is also featured in the Weather Channel special “Hacking the Planet.” W2M has gained the attention of the oil & gas media, including briefings with Bloomberg News, the Houston Chronicle and a wide range of oil and gas verticals. The result? LEC enjoys a steady stream of industry awareness and leadership, generating a large number of interviews and coverage in trade journals and publications including InnovatioNews, Journal of Commerce, EDC Magazine, PowerGrid and a cover story in Mission Critical.
ShopVisible is a full services Saas-based ecommerce platform gearing both retail and b2b websites for companies like London Fog and Tempur Pedic. Write2Market has worked steadily to build recognition for ShopVisible in the ecommerce space, securing regular coverage in national publications such as Forbes and CMO.com, regular bylines in trade publications like Stores and Internet Retailer, and supporting award opportunities such as the highly coveted CODiE Award for Best eCommerce Platform and Atlanta’s Top 25 Entrepreneurs. CEO Sean Cook has become a frequent speaker at events like the Internet Retailer conference and Expo and Shop.org, and the company continues to garner outstanding attention for being an industry leader in commerce.