By: Ashley Wilson
All social media revolves around email. Imagine a solar system where all the planets are different social networks and email is the sun. It all must be tied together in order to create effective integrated campaigns. But with so many social media channels out there, it is hard to know how. They key is to choose one or two social channels and master them. Work towards making those channels more meaningful for your brand. In reality, the people who like you on facebook or follow you on twitter are more likely to be your brand advocates. By leveraging your social presence you can create more opportunities by tying it to email. Just make sure that your messages align and are all working together.
A social sign-on option on your website may boost engagement, email sign-ups and registrations because it uses less time than creating an account. Once your consumer signs on with social, you have all the data and information you need. Plus they are 34% more likely to open emails , 64% more likely to click through and 503% more likely to leave product reviews. If that’s not an incentive, I don’t know what is! Here’s another idea – use social sign on for downloading whitepapers. There are so many benefits to your brand with integrating social media:
- Social sharing provides instant credibility and relevance since information comes from a friend
- Generates a low cost list growth
- Increases reach & frequency when readers share
- Tweets, RTs, Facebook posts or shares deepen customer engagement
- Social media helps you humanize your brand