Scott testimonial

The right story helps you scale

Scott Beaver of Prenova calls the marketing shots. He says industry leadership was a key factor in Prenova's recent acquisition by Ecova.

connie on cnn

Fame: it’s your choice . . .

Find out how our proprietary Triple A industry leadership methodology for  public relations delivers headlines and a whole lot more.

CEO of Mycelx, Connie Mixon, pictured on CNN, preparing for her IPO on London's AIM last summer. (Way to go, Connie!) Mycelx is a leading global clean water technology company.

Michael on CNBC

CEO Michael Nark on CNBC

Our CEOs are true industry leaders who are eager to share their expertise with the news media.

Our job is to make sure they have the opportunities their clear leadership deserves.

(Click image to watch video).

scott weiss

Speakeasy CEO on Industry Leadership

Scott Weiss, CEO of Speakeasy, talks about how the 40 year old Atlanta company is telling its story for the first time.

No one hit wonders

No one-hit wonders . . .

Our clients achieve consistent, positive ROI on their public relations outreach thanks to a disciplined, informed approach.

How much would your reputation soar if a crack team worked on it every day?

Triple A

Access.

Awards.

Awareness.

Let us help you get the recognition you deserve.

Is our Triple A industry leadership approach right for you?

Lisa video

Inc. Magazine panel with Write2Market

Write2Market CEO Lisa Calhoun at the INC MAGAZINE "Faster, Better, Stronger" panel in Atlanta.

Doug Haugh

National recognition and awards

"Write2market provided the PR strategy and execution needed to promote our company's technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine's CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt's Global Energy Awards--these accolades help Mansfield Oil differentiate ourselves as a leader in our industry." -- Doug Haugh, EVP & CIO

one to watch

Write2Market selected as "One to Watch"

Business to Business Magazine and accounting partner Gifford, Hillegass & Ingwersen selected technology and energy PR firm Write2Market as a 2012 "One to Watch" based on profitability, growth, sustainability & entrepreneurship.

Office Arrow

Robert Ball, CEO of Office Arrow

Industry leadership as unique as you are

"W2M takes the time to understand our business, our target audience, and what we need to communicate in terms of a value proposition or solution, rather than trying to fit us into a canned PR strategy."

--Robert Ball, CEO, OfficeArrow

Called the "Groupon for Business" by the Wall Street Journal, other recent Office Arrow media appearances include Inc. Magazine, BusinessWeek, HuffingtonPost, DailyDeal Conference.
Rob Shively

Metadigm CEO on Triple A Methodology

Rob Shively, CEO of Metadigm Services, a utility services company, reflects on how energy PR from Write2Market provides industry leadership for the smart grid leader.

Dave McMullen

Atlanta public relations agency is a "perfect partner"

“If you have that third party that’s pitching you and selling you and helping you think through a specific strategy to get awareness, it just makes you that much more effective.”

— Dave McMullen, Owner and President of redpepper.

Slide 13

Powerful Technology PR

Sean Cook, CEO of ShopVisible, tells the secret behind powerful public relations and how it helps ShopVisible succeed in the volatile e-commerce market.

Slide 12

C5 on 11Alive

"Enthusiasm for the cause, experience in the field and an obvious joy in execution--Write2Market is a terrific full-service partner in public relations for C5 Georgia." -Robert Farrar, Board of Directors

(Click on image to watch the video).

Slide 18

Proactive industry leadership

CEO Kristin Intress of hospitality technology company InnLink discusses how being an industry leader takes a proactive approach and requires a methodology that is measureable to get results.


Industry leaders, indulge in literature and learn
June 17, 2011

Continuous learning as an industry leader

Far too many industry leaders can’t leave work at the office and even though productivity never hurt anyone (I hope for my sake), it’s important to take a break from work. And since that won’t register with most of you professionals, consider that break with an ounce of business.

Nothing beats grabbing a lawn chair and plopping down in a shady spot in the yard and taking a mental journey with a great read. And while I’ve packed away my share of serious business titles, I’ve also been romanced by a few pieces that speak more to the human side of the equation.
One of Write2Market’s energy public relations clients mentioned how great literature seemed easier to find in the past. Well, I’m here to tell you that you don’t always have to stick with the oldies because there are still a few good titles being generated in the modern publishing machine.

Best of all, for you overachievers, a few of these hand-selected titles should accelerate your business sense. It’s important to recognize that the great business leaders from Warren Buffett to Steve Jobs use stories to engage stakeholders–and literature is pure story. Here are some of the purest I’ve seen lately:

  • The 19th Wife, David Ebershoff
  • How To Be Alone, Jonathan Franzen
  • The Glass Castle, Jeanette Walls
  • The Elegance of the Hedgehog, Muriel Barbery & Alison Anderson
  • The Blind Assassin, Margaret Atwood
  • The Forgery of Venus, Michael Gruber


Post written by: Lisa Calhoun

Share