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Leading Ecommerce Platform Builds National Reputation With Public Relations


The Problem

Before hiring a public relations agency, Director of Sales & Marketing Michele Salerno’s day was already filled. There was just not enough time to build real relationships, manage her growing team and significantly grow inbound leads for their software platform.

Michele chose to look for a  technology public relations partner, and found Write2Market. She understands what moves the needle in the retail world–client case studies and thought leadership.

She says, “Earned media is worth so much more than a print ad or any other marketing effort that you can do. We can write slick ads and produce our own marketing content, but when our client tells our story with a solid challenge and solution point of view, other retailers read it and realize how we too can help them. It is a huge value and makes a big difference.”

The Solution

Utilizing tried and true marketing techniques including message strategy, story development and media tours at national retail trade shows, Write2Market put a consistent plan in place to create recognizable industry leadership for Celerant Technology.

“Our Triple A Industry Leadership Methodology helps us consistently craft Celerant stories that lead to sales opportunities. I’m so proud this work helps open the door to sales–and even introduced the lead that led to Celerant’s largest deal in 2014,” says Joe’ Lloyd, Retail Public Relations Practice Director at Write2Market.

The Results

Along with consistent coverage across the retail world in top publications such as Chain Store Age, Stores Magazine, Integrated Solutions for Retailers and Apparel Magazine, Celerant Technology provides recurring content to both Multichannel Merchant and Point of Sale News.  During the course of the engagement with Write2Market Celerant has reached a targeted retail technology audience of over 1.5 million readers valued at over $400,000 in advertising spend.

“Another huge advantage of our public relations success that wasn’t even a part of the original plan has been our SEO results,” says Michelle. “After a year of working with Write2Market and landing so many online publications with valuable content, backlinks to our site and of course adding those keyword rich stories to our own website on a continuous basis, we have seen a 42% increase in our organic keyword placement overall.” This also helped the software platform reduce their advertising spend 11% this year.