Anne Morrow Lindbergh (1906-2001) famously said, “Writing is thinking . . . It is more than living, for it is being conscious of living.” After looking what it takes to be a writer, her words are simpler and more profound than previous years. They strike at the heart of our current writing affairs.
Content developers = writers in a new age
In the far past, writers were philosophers, poets and the companions of kinds. In the recent past, they’ve been the workhorses of the Information Age. 2010 holds a new promise—a return, for the best writers, to a position of empowerment like never before. The best content development will come from the best thinkers, their work empowering the distribution channels they choose to use. Writer advantages include:
- More tools to publish than ever before
- More access to publish when and whenever they want
- And greater access to a larger audience for their work
Say goodbye to your content style guide
Through widespread adoption of applications like twitter and facebook, wikis and blogs, e-books, e-readers, and digital publications, the demand for this sort of always-on content development is only growing. Today’s writer will illuminate culture and commerce by applying the right tool, the right approach, and the right message—in a heady, immediate blend that showcases top intelligence as well as insight.
So rather than focus on craft—grammar, style, punctuation, topicality—the top 2010 writer will focus on the actual art and science of writing, perhaps for the first time since the monasteries illuminated manuscripts. The distribution of all that writing will be more flexible than ever, rewarding writers who focus on message and function over form or format.
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