At first blink, newsmen and executives appear to be on separate sides of the desk. Scratch the surface, however, and you’ll find these seemingly disparate professions share a similar goal. Write2Market founder and CEO Lisa Calhoun shares an unusual perspective in this article, exhorting businessmen to “take a page” from the press for industry leadership.

If your business wants to compete, figure out how you can build…”

Read the Forbes article