Write2Market’s Lisa Calhoun spoke at the National Speaker’s Association Unconference in Atlanta on “How To Create Your Own Headlines.” Session feedback was this was right on the money–packed with real tools and real tips for connecting to today’s reporters. While the audience was the consultant/speaker more than the large business that is Write2Market’s key client, there is still a lot to learn from the application of industrial public relations techniques to marketing plans for individuals. Here are the slides from that session.