According to Dave Kerpen, CEO of Likeable Media, last night as he addressed a number of entrepreneurs in Manhattan, content wins hands down–something our team of Atlanta public relations experts loves to hear of course.
But his point is backed by the numbers. He cites how Facebook posts are evaluated, and shared, and transmitted through the network based on how likeable they are. “Like is the new link,” he says, and he’s confident that social media is eclipsing Google and search as the place to be for business in 2011.
View Dave Kerpen’s Facebook video here.
So the point is, if you create fun, engaging content–or a hire team like our Atlanta public relations agency to do it for you–you can win big in the meritocracy of relationships and likes online. If you have a big budget, you can also get some serious presence, but it’s flat in comparison to the engaged world of real content and real conversation.
If you liked this, you might want to read our approach to turning content into connection.
Post written by: Lisa