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Case studyNon Profit

Coca-Cola-supported youth leadership program makes headlines with aggressive media and new media relations

By June 15, 2011May 1st, 2013No Comments

“Enthusiasm for the cause, experience in the field, and an obvious joy in execution–Write2Market is a terrific full service partner in public relations for C5 Georgia.” -Robert Farrar, Board of Directors


Non-profit PR results

C5 Georgia, the leadership program changing the odds for high-potential under-resourced teens with Coca-Cola’s support:

  • appears on local news networks such as FOX5 and 11Alive in their own segments on the students in action.
  • enjoys robust PR support through their rebranding process with extensive media training.
  • has a new media-friendly message that allows C5 Georgia to approach new donor sources.
  • has presence on local media via several different webpages.
  • has a growing Facebook presence.

Media relations objectives

The mission of C5 Georgia is to change the odds for high-potential youth from risk-filled environments, inspiring them for leadership roles in college, work and their communities.

  1. Generate local support and presence in local news media.
  2. Raise awareness to the cause for more donations.
  3. Employ aggressive media training tactics so that C5 Georgia representatives can easily portray the right messages on-screen.

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Non Profit Public Relations Case Study