Sales’ Perfect Partner: Public Relations
Public relations is the perfect companion to your sales endeavors, but its efforts don’t always lend well to measurement. Because of this, public relations can often be overlooked (or purposefully avoided) by startups and growth-stage companies.
Companies without a public relations strategy miss out on opportunities to enhance brand recognition and boost revenue. There are lots of ways that sales and PR are related. You can find our four favorites in the infographic below.
There’s more! For more information on how to use PR for sales, visit Marketing Profs for our founder’s article that served as inspiration for this infographic.