Skip to main content
Press Release

Rowan Software Partners With Atlanta Public Relations Firm Write2Market

By August 11, 2011May 1st, 2013No Comments

ATLANTA, Ga. — April 10, 2006

Rowan Software, an Atlanta software development company specializing in improving business processes, taps Write2Market’s content development experts to assist with its approach in the Atlanta market.

“Write2Market understands content development and delivery.”

What makes Rowan different from dozens of other Atlanta software development shops? That’s just the question prospective clients are asking—and Rowan Software is taking steps to make sure the answer is clear.

Dedicated to delivering custom software applications that meet real business needs, Rowan Software recently retained Write2Market (W2M), an Atlanta business writing agency, to refine its approach to potential clients. “Write2Market understands content development and delivery,” says Rowan Software CEO Miles Thomason. “We need the right partner to help us nail specific marketing messages, and that’s W2M.”

Write2Market is the only business writing agency that promises results for its clients. According to lead writer Lisa Calhoun, “Write2Market’s team of business writing talent is organized around one principle—making a measurable difference in our clients’ business through meaningful messages delivered in precisely the right media. W2M is very different from typical public relations or advertising firms,” says Calhoun. “We see writing as a means to an end—a way to drive a strategic outcome, such as an awareness, educational, or sales goal. We become embedded in our client’s businesses as a resource that gets results through strategically aligned content. If it doesn’t move a number, you’re not writing to market.”

This focus on moving numbers appeals to Rowan Software, which has aggressive business development goals for its custom application development team. “We need to demonstrate that Rowan is far more than another code shop—we understand business, and we deliver results on time and on budget. We target clients with legacy systems that need updating or data-driven manual processes that could be transformed into efficient, automated systems. Write2Market, with its focus on messages that change minds, is a natural fit as our communications firm.”

Rowan Software joins an impressive roster of Write2Market clients in the technology industry, including Mangrove Software (Tampa, FL), iEmployee (Seekonk, MA), and Red Clay Interactive (Gainesville, GA).

About Rowan Software

Rowan Software is dedicated to making your business more efficient and profitable through easy-to-use custom software solutions. Through careful requirements gathering and getting to know your business intimately, Rowan delivers just what you need, on time and on budget. Rowan helps organizations automate tasks, save time, cut costs, and create competitive advantage. For more information, visit

About Atlanta public relations firm Write2Market

Write2Market is Atlanta’s fastest growing business writing agency. With over a century of cumulative communications experience, Write2Market helps organizations like yours move numbers by convincingly writing straight to your market. From building awareness to increasing sales, Write2Market delivers effective content built by business professionals that know how to meaningfully tell your story. Write2Market means writing that gets results.