SmartFurniture knows that personalization, value and a unique product are key tools for sales conversion. The online-only furniture store recently used a highly successful post-purchase and loyalty email marketing campaign to enhance future sales and encourage long-term customer engagement. Focusing a personalized email automation message to prequalified customers is a great strategy to maintain the customer connection.

Write2Market helped Smart Furniture draw attention from Retail Touch Points, who recognized this smart business practice in a featured article. What does your ecommerce company do, to retain loyal customers? Do your company’s thought leaders get the media attention they deserve, for edgy and effective business practices? Contact our B2B public relations experts to see how we can help to make that happen!