MarketingProfs boasts over 500,000 marketing & tech PR readers.
That’s why were thrilled our recent feature on connecting tech PR and sales caught their attention. It’s gained over 1,000 views in its first few hours online. Here’s an excerpt:
“PR is an insanely valuable activity in early-stage companies,” writes venture capitalist Mark Suster Tweet this! on his popular blog for startups.
The problem is that, in order to boost views on youtube most companies focused on growth are almost allergic to public relations. It takes a ton of time, it doesn’t easily lend itself to metrics, and the people who work in tech PR are often big picture, strategic—or, if you’d rather, “fuzzy”—thinkers.
In other words, tech PR people don’t fit easily into the world of the bootstrapped or venture-backed growth company.
Yet, founders and investors alike will acknowledge that a company’s perceived lack of credibility is one of the silent killers of great sales opportunities Tweet this! . Big potential clients can circle and circle, but they are famously risk-averse. In this era of transparency, social proof, and infinite-pages-on-Forbes, a company that doesn’t have great coverage or exposure is almost questionable—and that’s enough to kill big deals. Tweet this!
Technology Public relations and sales are perfect companions.
Here are 4 ‘wow’ ways you can use tech pr to grow sales, as published by Write2Market in MarketingProfs.