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Industry leadership through Triple-A methodology

By May 11, 2011March 8th, 2013No Comments

We all strive for the same goal: to be the best at what we do! Industry leadership rarely happens overnight, and the team at Write2Market is busily working to make sure our industry-leading clients are recognized for achieving their leadership goals.

How do they do it?

Tomorrow, Write2Market is holding an event entitled “Creating Your Own Headlines.” This event will give you a behind-the-scenes look at Write2Market’s methodology for creating industry leaders and will help you to devise your own strategy using social and traditional media. Learn how to locate the journalists you want to reach and obtain several free tools that can help automate your social strategy.

Sitting on the “social sidelines” is not an option for companies and individuals seeking positive accolades from their peers. Social media is gaining popularity, and is a tool that, when used correctly, can jump-start your leadership campaign.

Take for example redpepper, an integrated marketing company and Write2Market client. redpepper used a social media campaign for their retail client, Kirklands, and took the retailer from an almost nonexistent social media position, to the 6th fastest-growing Facebook page in the world.

Reaching journalists is key to getting recognition in your field and while social media is one way to reach them, these days, connecting with reporters can be difficult because they are constantly changing beats, and even publications. The Write2Market team has been building relationships with reporters since 2003, but not everyone has that kind of time to devote to media outreach. Tomorrow’s event will provide you with the tools to meet reporters covering your industry where they are seeking industry news, in less time. These tools will help you to devise a media outreach strategy that takes as little time per week as one coffee meeting.

Creating your own headlines is possible and increasingly probable when you are exposed to the right tools. Write2Market has mastered the art of creating recognizable industry leaders, and we can’t wait to share a few key pieces of advice on Thursday.

If you are interested in joining us at Write2Market’s “Creating Your Own Headlines” event, please contact Melissa Grisham at And for more information on this session, watch this video on “Creating Your Own Headlines” by Write2Market CEO Lisa Calhoun.