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The W2M retail practice, led by practice manager Ben Mitchell, is busier than ever! Our retail clients have been covered in a variety of articles – here’s an overview of some recent coverage! is a client that is both a trend spotter and trend watcher. Adam McCargo, Account Director at, recently published an article in Total Retail discussing the rapid growth of mobile shopping, and the changes that come with it. McCargo argues that conversions on mobile devices, including tablets, will soon outweigh those on desktop sites. With more growth to come this year, establishing a mobile presence should be at the forefront of any retailer’s conversion strategy. (Featured in AdWeekHubSpot, Target Marketing, and many more). 

No other area of the retail industry is changing faster than consumer packaged goods (CPG). In a recently published Progressive Grocer article, e-commerce startup and Write2market client SmartCommerce was spotted at last month’s NRF convention and expo unveiling their inventive click-through button that allows consumers to put an advertised product directly into their shopping cart. This will streamline the options CPG companies have to drive online conversions.

Piragis Northwoods Company, a local wilderness outfitter in Minnesota, is one of many retailers that works hard to adapt to the evolution of the retail landscape. Piragis recently partnered with our client Celerant Technology in order to boost its e-commerce abilities, update its online catalog, and ultimately increase conversions. Point of Sale published a case study of the SEO services Celerant provided for Piragis. With the help of Celerant’s SEO and marketing team, Piragis saw conversions quadruple in under a year.

Do you want to be part of the conversation? Contact us today!