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Web copy connects technology brand with business

By March 28, 2011May 1st, 2013No Comments

Written for: Curia Systems

Leading Edge Systems–now Curia Systems–needed to connect with local governments across the country.

Write2Market worked with CEO Aditya Arora to review their current marketing materials and define the decision drivers behind their prospective customers’ needs.

Using decision drivers as a filter and informed by a competitive audit of other judicial case management systems that compete with Curia, Write2Market helped craft a compelling brand proposition and reflected that online in new web copy. Supported by testimonials and a new graphic vision by interactive agency Bright Tribe, the Curia web site accomplished the growing technology firm’s objectives within a strict budget. The new web copy features compelling calls to action and a renewed vigor for the established technology firm.

View the entire site online at: